Frequently Asked Questions

  1. Why are your products fragrance free, unscented and without masking agents?  According to the American Academy of Dermatology (AAD), 'Fragrances cause more allergic contact dermatitis than any other ingredient.'  Skin is a vast portal for allergens, and the irritations allergies bring can weaken skin even more.  Studies suggest there is a trend of increasing sensitization to fragrances worldwide.  Using fragrance free and allergy-tested products reduce your risk of skin irritation (allergy-tested does not equate to hypoallergenic).  The addition of fragrance to a product, whether to enhance the appeal of the product, or to mask an unappealing odor, creates an avoidable risk of irritant or allergic reaction to fragrance-sensitive persons.  (Source: AAD).  Almost 20% of the general population is sensitized to at least one allergen, and studies find that fragrance is one of the most frequently identified substances causing allergic reactions.  Fragrance allergy affects 2-11% of the general population.  This translates to tens of millions of people globally affected by fragrance.  Women are disproportionately impacted by fragrance allergies, and the rates in children have been rising dramatically in the last few decades.  (Source:

  2. What is contact dermatitis?  Dermatitis is the general term used for any form of inflammation of the skin causing itchiness, dryness, redness, and, over time, possibly cracking and coarseness.  When this is caused by something coming into direct contact with your skin, such as a cosmetic, chemical, plant, or item of clothing, it is called contact dermatitis.  (Source:

  3. What is irritant contact dermatitis?  Irritant contact dermatitis is the most common type of contact dermatitis (about 80% of all dermatitis cases).  It does not involve the immune system and is not an allergy.  It can be an acute response (a quick inflammatory response within hours or even minutes of contact) or chronic response (delayed response which can take days or months to develop).  (Source:

  4. What is allergic contact dermatitis?  Allergic contact dermatitis is a less common type of contact dermatitis.  Its reactions usually worsen with increased exposure to the allergen.  It is a delayed allergic reaction, occurring between 24 and 72 hours after exposure, caused by chemicals such as perfumes or preservatives coming into contact with the skin.  (Source:

  5. What are masking agents?  Masking agents are chemicals (including fragrances) used to alter or neutralize an unappealing odor.  Examples include (but are not limited to) citronellol, limonene and linalool.  (Source:

  6. Why not use existing products that are fragrance, scent and masking agent free?  Fragrance free products do exist, but the market for them is very limited.  Studies of currently available personal care products in the US indicate that fragrance is included in the vast majority of many types of products.  For example, hair care products almost universally contain fragrance.  Ninety-six percent of shampoos, 98% of conditioners and 97% of hair styling products contain fragrance.  Finding a fragrance free hair care product that also meets the needs and desires of the fragrance-allergic patient can be exceptionally difficult without the disclosure of fragrance allergens.  (Source:

  7. Why do you use premium ingredients in your products?  I believe handcrafted and wholesome products made with premium ingredients result in ideal products.  I source only the finest natural ingredients, free from harmful, unnecessary synthetic chemicals and phthalates found in so many hair care products.  All ingredients are value-added, concentrated and purposeful.  And, even though handcrafted, wholesome, and premium ingredients result in higher price points, I truly believe it is the optimal approach.

  8. What types of preservatives do you use in your products?  Preservatives are ingredients that prevent or retard bacterial, yeast, mold, and fungus growth which protect products from spoilage.  The common preservative types are parabens, formaldehyde-releasers, isothiazolinones, phenoxyethanol, and organic acids.  (Source:  I use gluconolactone (and) sodium benzoate as a preservative.  Gluconolactone (and) sodium benzoate is accepted by ECOCERT as a preservative in certified organic cosmetics, offers broad spectrum preservation without parabens, formaldehyde, isothiazolinones, or phenoxyethanol and is natural (derived from nonGMO corn via a fermentation process).  Use products within 8 months of opening.

  9. What is the importance of product labeling?  Labeling of cosmetics is subject to provisions of the Food Drug and Cosmetic Act and the Fair Packaging and Labeling Act.  The Act requires that ingredients in cosmetics be listed in descending order by quantity.  Fragrances, unless voluntarily disclosed by the manufacturer, must only be listed as 'fragrance'.  There is no requirement that the specific content of a fragrance be disclosed.  (Source: AAD).

  10. Should you add water to 'stretch' a product?  No.  Adding water will shorten the product life and encourage product spoilage.

  11. What is your shipping policy?  Purchases are shipped within 2-3 business days after orders are placed.  Packages are shipped via USPS priority mail and will arrive within 3-5 business days.  Shipping fees are either flat rate or weight-based.  If orders need to be shipped via an overnight service (Fed Ex or UPS), please contact Angela for assistance.

  12. What is your return policy?  Satisfaction is guaranteed!  Please contact Angela for assistance.

  13. Are your products tested on animals?  No.
  14. Are your products certified gluten free?  No.
  15. Do all hair types equally benefit from protein?  Generally, yes.  Protein is a hydrating conditioner.  Protein is hygroscopic, meaning it grabs and retains water.  Porous or damaged hair needs protein more than low porosity or healthy hair.  Kinky or curly hair types sometimes have porous hair simply because of uneven cuticle surfaces and friction from other hairs or clothing.  Regardless of the reason for porosity, porous hair loses water and protein film-forms (coats hair) and porosity-fills (fills hair gaps) to counter water loss.  Even so, very coarse hair may not tolerate protein frequently or may only tolerate low molecular weight proteins.  Coarse, high porosity hair may benefit from protein more than coarse, low porosity hair.  Protein is substantive to hair, meaning it bonds to hair.  Higher molecular weight proteins have more of a film-forming (coating effect) and porosity-filling (filling effect) effect during use (resulting in repaired hair).  Lower molecular weight proteins have more of a penetrating and conditioning effect during use (resulting in softer hair).  Hydrated hair has shine, flexibility, and defined waves, kinks and curls -- which means less frizz!  As protein is important to all hair types, the optimal protein type and frequency needs to be determined.  The optimal protein type and frequency may vary over time and during initial use.  Product residue will negate protein effectiveness, meaning clarifying shampoos will enhance protein treatments.  As combined protein and moisture treatments will compete for binding sites, protein treatments should always be followed by moisture treatments rather than combined with moisture treatments.  (Source: 
  16. How can frizz be avoided?  

    1. Generally, leave in product and oil should be applied to cleansed, saturated hair.
    2. When hair is air drying, avoid non-essential touching of hair.

    3. Blow dryers, including blow dryers with diffusers, will cause frizz for some hair types and styles.

    4. When applying leave in product, ensure each hair strand is adequately coated from root to tip and ensure product actually melts into hair rather than letting product sit on top of hair.

    5. When extending styles, dampen hair with water to reactivate existing product.

    6. When wearing defined styles (2 or 3 strand twists, bantu knots, curlformers, etc), gently separate curls, coils and twists.
    7. Only use 100% cotton t-shirts for drying hair as both regular and microfiber towels will cause frizz.  If needed, wrap t-shirt around hair like a turban, but avoid rubbing hair with t-shirt as that will cause frizz.

    8. When sleeping at night, use a satin scarf and/or cap and sleep on a satin pillowcase as cotton will dehydrate hair.

    9. Dehydrated or malnourished hair will look frizzy and dry.  Always ensure hair is appropriately nourished with protein, moisture and hydration.

    10. High porosity hair (hair absorbs but does not retain moisture and hydration as cuticles remain lifted) and hygral fatigue (usually caused by high porosity - frequent swelling and contraction of cuticle) will cause hair to look frizzy and dry.

    11. Low porosity hair (hair resists moisture and hydration as cuticles remain closed) and sole use of conditioning washes (co-washes) will cause hair to look frizzy and dry as product buildup is occurring.
    12. Using products with high pH levels (power or potential of hydrogen - measure of acidity or basicity of a product) without appropriately lowering pH, will cause hair to look frizzy and dry.  Products with pH of 7 or higher cause cuticles to rise (high pH products are used when altering the chemical structure of hair - like chemical relaxers and hair dyes).

    13. Use friction-free tools (combs and picks).

    14. As butters increase combing force, products with significant butter concentrations will cause frizz.