What makes CurlyCoilyTresses unique?
CurlyCoilyTresses® is clean, natural textured hair care for the chemically sensitive and allergenic. With CurlyCoilyTresses®, even sensitive beauties can discover defined curls with confidence! With CurlyCoilyTresses®, you can expect:
✔Freedom from allergens, fragrances, scents and masking agents,
✔Moisturized and hydrated hair even days after wash day,
✔Styling flexibility from wash and goes to defined styles,
✔No self-conscious bad hair days as your days will become I've got this!,
✔"For Best Results Follow These Guidelines" brochure automatically included with your order, and
✔Long term curl support in our private Facebook group.
Ingredients are so important; can you share how you choose ingredients for your products? Key ingredients and benefits found in your products?
At CurlyCoilyTresses® we create products that help soothe scalps and moisturizer and hydrate hair. We've helped hundreds just like you lengthen and strengthen their hair, soften, moisturize and hydrate their hair, and improve the overall appearance of their hair.
CurlyCoilyTresses® are well-received formulas that are guaranteed to provide satisfaction. When you invest in CurlyCoilyTresses® you can expect to be complimented constantly because your hair is gorgeous, to enhance your confidence so that you can put your best face forward while accomplishing your dreams, and to stop feeling self-conscious because of bad hair days.
CurlyCoilyTresses® creates non-toxic formulations that are ageless and genderless and made without ingredients we deem unsafe including:
❌Non-water soluble silicones,
❌Sodium lauryl sulfates (SLS),
❌Sodium laureth sulfates (SLES), and
All ingredients used by CurlyCoilyTresses®️must provide a direct benefit to product effectiveness.
Our chosen ingredients are:
✔️Purified water: The ultimate moisturizer!
✔️Cetearyl alcohol (unrelated to drying alcohols): Emollient fatty alcohol that provides conditioning and emulsifying properties. Enhances slip and penetration of other ingredients.
✔️Hydrolyzed oat protein: Hygroscopic humectant, meaning it grabs and retains water in the hair shaft. Film-forms (coats hair) and porosity-fills (fills hair gaps) to counter water loss. Adds luster and helps in reducing breakage. Softens and smooths hair.
✔️Sodium lactate: Naturally occurring moisturizer found in human skin. Effective humectant and pH adjuster.
✔️Gluconolactone and sodium benzoate: ECOCERT-approved, broad spectrum, food-grade preservative.
✔️Behentrimonium methosulfate (unrelated to drying sulfates): Incredibly gentle emulsifier. Very mild detangling ingredient that provides crucial detangling slip. Does not cause build up and is non-irritating to the scalp.
✔️Organic oils and butters (coconut, avocado, babassu, cupuacu, macadamia, olive, sweet almond): Minimally-processed, cold-pressed, unrefined, premium oils and butters (only the best!).
Can you tell us about your products and a few tips on the best way to use them?
Product selection, knowledge, consistency and technique are all required for moisturized, hydrated and happy hair. Immediately after shampooing, apply Enrich Moisturizer to water-saturated hair while you’re still in the shower. Do not towel or t-shirt dry. Your towel and t-shirt don’t need the moisture and hydration, but your hair does! Always apply Enrich to manageable sections of hair while keeping other sections clipped or loosely twisted out of the way.
‘Shingle’ or ‘finger comb’ Enrich from roots to ends section by section. Enrich provides amazing detangling slip. Apply your desired oil followed by your desired alcohol-free gel (if needed) using the same technique.
Either air or diffuse dry. If air drying, resist the temptation to touch your luscious curls. You’ll cause frizz! If diffusing, hang upside down and target your roots first. Then, mid-lengths, then ends. Once dry, gently fluff targeting the roots and shaking front to back and side to side.
Always protect your hair at night by gently and loosely ‘pineappling’ and wrapping with silk or satin. Trim your ends regularly. Use Nourish Treatment as a pre- or post-shampoo treatment. The frequency depends on the condition of your hair. The addition of heat will intensify the nutritional boost. Use Organic Pumpkin Seed Oil as a scalp treatment to help with excess shedding and to encourage growth. It’s also a great treat on cuticles during manicures and pedicures!
What can we expect from you in the future?
CurlyCoilyTresses® recently transitioned order fulfillment to a fulfillment team and had already been using a manufacturing team. Our next key milestones are to expand our product offering to include additional styling products and shampoos, to expand our sales footprint by being available in major retailers, and to launch international sales. We receive product offering and availability and international sales requests often. The right complement of investors will facilitate the successful implementation of our strategic milestones.
More than 80% of women with curly and coily hair say they purchase products specifically for textured hair rather than general market products, according to the 2018 TextureTrends Report from NaturallyCurly.
An estimated 65% of the U.S. population has textured hair, which includes those with curly, coily or wavy hair, with a growing percentage of textured-haired women embracing their natural hair. More than half of textured-haired consumers buy hair products at least once per month and more than one-third of curly and coily consumers purchase hair products at least twice a month. Indeed, women with textured hair are more likely to seek or avoid specific ingredients in their hair care products than are straight-haired or chemically relaxed shoppers!
Less than 20% of the hair care shelf space at most food, drug and mass retailers is dedicated to products for texture, according to Lisa Brown, president of Lolique a multicultural retail consulting firm. Textured-haired consumers spend considerably more than their straight-haired counterparts -- an average of $205 a year, versus $130 a year, according to the 2018 TextureTrends Report. Among all curl types, curly consumers spend the most, $247 per year. That’s 78% more than their straight-haired counterparts!
CurlyCoilyTresses® seeks to disrupt the beauty industry status quo by offering innovative, clean, fragrance free and effective textured hair care options! Our heroine product is Enrich Moisturizer and its supporting cast is Nourish Treatment and Organic Pumpkin Seed Oil.