Who it's for: For dry, damaged hair in need of weightless moisture, detangling and versatile, leave in styling for wash + goes, twist outs, flexirods, curlformers and more.
What it is: Plant-powered styler infuses hair with moisture. Special blend of organic, cold-pressed, minimally-processed oils and butters, humectants, moisturizers and food grade preservatives. Hydrolyzed oat protein grabs and retains water in the hair shaft. Behentrimonium methosulfate and cetearyl alcohol (unrelated to the drying sulfates and alcohols) provide mild conditioning and crucial detangling slip.
Safe for: color, keratin and chemically-treated hair and relaxed hair.
What it does: Infuses hair with lasting moisture and hydration.
How to use: on just rinsed and water saturated hair that's still dripping water while still in the shower, cover hair in sections with Enrich from roots to tips and massage into hair. Detangle hair in sections and keep already detangled sections isolated. Leave in and proceed with styling.
Why fragrance free: 20% of us are sensitized to at least 1 allergen and fragrance is most frequently identified as an allergen. Yet 96-98% of hair care products are fragranced! We've chosen to be fragrance, scent and masking agent free!
Why focus on safe products: Multiple chemical sensitivity has increased 300% over the last decade and 70%+ of hair care products marketed to Black women contain dangerous ingredients! We've chosen to make products with clean, non-toxic ingredients and with a minimum number of ingredients to ensure safe hair care you can trust!
Size: 1 or 2-8 fluid ounce bottles
Consistency: thick cream
Styling frequency: once every 6-9 days