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For Best Results | Get To Know CurlyCoilyTresses®️

For best results follow our guidelines!

Apply Enrich, Nourish and Pumpkin during wash day post-shampoo on water-saturated hair that's still dripping water while still in the shower! It’s the ideal time for Nourish, Enrich, Pumpkin and water to actually penetrate hair! This is the first step to obtaining lasting moisture with strength and growth!

Nourish is ideal for deep conditioning pre or post-shampoo or pre or post-protective styling. Heat or steam will intensify the effect. Enrich is ideal for leave in moisturizing and detangling before twist outs, flat twists, braids, flexi-rods, curlformers, wash and goes and more. It's also ideal for leave in moisturizing before protective styling. Pumpkin is ideal for sealing post-shampoo hair and treating hair and scalp 3-4 times per week in between wash days. Pumpkin is organic, cold-pressed, minimally-processed and unrefined. It’s a powerhouse of antioxidants, polyunsaturated fatty acids, vitamins, proteins and minerals. Be sure to adequately coat hair from roots to tips.

Always apply products to manageable sections of hair while keeping other sections clipped or loosely twisted and out of the way. This will prevent shrinkage and re-tangling.

Shingle or finger comb products from roots to tips section-by-section. Enrich provides amazing slip for detangling. Always detangle with water and product-saturated hair starting at the ends and working  up to the roots.

Either air, diffuse or blow dry. If air drying, resist the temptation to touch your luscious curls. You'll cause unnecessary frizz! If diffusing dry, hang upside down and target the roots first. Then, the mid-lengths, then the ends. Once dry, gently fluff targeting the roots. If blow drying, dry in sections.

Always protect your hair by covering or wrapping pineappled hair nightly with silk or satin.

Trim ends every 4-6 weeks.

Use clarifying shampoo as needed if using silicones or heavy products or if experiencing product buildup. Otherwise products won't be able to penetrate hair and hair will act dry and frizzy. 

Did you know?

In healthy individuals, hair grows on average 1/2 inch per month and sheds on average 50-100 hairs per day.

Length retention is the accumulation of new growth + existing length. If you feel your hair isn't gaining length evaluate your overall hair care regimen to identify the actual causes. As your hair is nonessential to life, it's one of the last parts of your body to receive nutrition.

Shrinkage actually indicates your hair is healthy and has great elasticity!

Hair growth occurs over 3 distinct phases: anagen (active phase), catagen (transitional phase) and telogen (resting phase).

Did you know?

Almost 20% of the general population is sensitized to at least one allergen, and studies find that fragrance is one of the most frequently identified substances causing allergic reactions.

Fragrance allergy affects 2-11% of the general population!

Yet a whopping 96% of shampoos, 98% of conditioners and 97% of hair styling products contain fragrance, according to Secret Scents from Women's Voices For The Earth!

More than 80% of women with curly and coily hair purchase products specifically for textured hair rather than general market products, according to the 2018 TextureTrends Report from NaturallyCurly.

An estimated 65% of the U.S. population has textured hair. More than 1/2 of textured-haired consumers buy hair products at least once per month and more than 1/3 of curly and coily consumers purchase hair products at least twice a month. Indeed, women with textured hair are more likely to seek or avoid specific ingredients in their hair care products than are straight-haired or chemically-relaxed shoppers.

Yet less than 20% of the hair care shelf space at most food, drug and mass retailers is dedicated to products for texture, according to Lisa Brown, president of Lolique a multicultural retail consulting firm.

Textured-haired consumers spend considerably more than their straight-haired counterparts -- an average of $205 a year, versus $130 a year, according to the 2018 TextureTrends Report.

Among all curl types, curly consumers spend the most, $247 per year. That's 78% more than their straight-haired counterparts.