Frequently asked ingredient questions
All natural strengthening and moisturizing oats increase the ability of your curls to receive and retain moisture, and help in adding shine, reducing breakage and softening and smoothing curls.
Note, generally, whole proteins like eggs and other foods aren't able to actually penetrate into curls (must be hydrolyzed with water and made into its smaller components to actually penetrate).
All natural organic oils and butters haven't been exposed to high heat temperatures, chemicals or pesticides, and strengthen and protect your curls from breakage with antioxidants, fatty acids, vitamins and minerals. Low heat processing ensures oils and butters retain their authentic nutrition.
All natural organic pumpkin growth serum hasn't been exposed to high heat temperatures, chemicals or pesticides, and enhances the growth and strength of your curls with phytosterols, antioxidants, fatty acids, vitamins and minerals. Low heat processing ensures pumpkin retains its authentic nutrition.
All natural moisturizer sodium lactate increases the ability of your curls to receive and retain moisture and is made from nonGMO corn and beets. Sodium lactate is one of skin's natural moisturizing factors.
All natural mild conditioner behentrimonium methosulfate and cetearyl alcohol (BTMS) helps nutrients penetrate deeper into curls, provides crucial detangling slip and allows water and oil ingredients to stay mixed. BTMS is made from nonGMO canola oil.
Note, BTMS is unrelated to the drying sulfates and alcohols like sodium lauryl sulfate (SLS), sodium laureth sulfate (SLES), ethanol alcohol, ethyl alcohol, denatured alcohol, methanol, isopropyl alcohol, SD alcohol and benzyl alcohol.
All natural safe and food-grade preservative gluconolactone and sodium benzoate (GSB) protects products from spoilage by preventing bacteria, yeast, mold and fungus growth. GSB is derived from nonGMO corn via a fermentation process and is accepted by Ecocert as a preservative in certified organic cosmetics.
Organic farming used to grow organic ingredients has many environmental benefits including:
1.) reduced exposure to pesticides and chemicals,
2.) increased amounts of healthy soil with helpful bacteria,
3.) reduced soil erosion,
4.) reduced global warming from reduced carbon dioxide levels and slowed climate change,
5.) enhanced water conservation and water health from reduced polluted runoff,
6.) reduced algae blooms from petroleum-based fertilizer runoff,
7.) preserved natural habitats, and
8.) improved farm resiliency to withstand bad weather, disease and pests.
(Source: How Organic Farming Benefits the Environment).