Less time. Less breakage. More curl. More growth.
Ingredient library
Purified water
Why chosen: ultimate moisturizer
What it does: moisturizes and hydrates
Source: nature
Behentrimonium methosulfate and cetearyl alcohol (BTMS)
Why chosen: mild conditioner that emulsifies water and oil ingredients
What it does: deeply nourishes and detangles
Source: naturally-derived from nonGMO colza / rapeseed / canola oil
Note: Unrelated to the drying sulfates and alcohols like sodium lauryl sulfate (SLS), sodium laureth sulfate (SLES), ethanol alcohol, ethyl alcohol, denatured alcohol, methanol, isopropyl alcohol, SD alcohol and benzyl alcohol
Organic, cold-pressed coconut oil
Why chosen: nutrient dense oil naturally high in antioxidants, fatty acids, vitamins and minerals
What it does: nourishes, strengthens and hydrates
Source: coconut palm
Hydrolyzed oat protein
Why chosen: powerful moisturizer and humectant
What it does: moisturizes and hydrates
Source: naturally-derived from the oat plant
Gluconolactone and sodium benzoate (GSB)
Why chosen: paraben free preservative that naturally protects products from microbial contamination and deterioration
What it does: prevents products from growing bacteria, molds and yeasts
Source: naturally-derived from the fermentation of nonGMO corn
Note: food-grade preservative accepted by Ecocert as a preservative in certified organic cosmetics
Sodium lactate
Why chosen: powerful moisturizer and humectant
What it does: moisturizes and hydrates
Source: naturally-derived from the fermentation of sugars from nonGMO corn and beets
Organic, cold-pressed avocado oil
Why chosen: nutrient dense oil naturally high in phytosterols, antioxidants, fatty acids, vitamins and minerals
What it does: enhances growth
Source: avocado plant
Organic, cold-pressed babassu oil
Why chosen: nutrient dense oil naturally high in antioxidants, fatty acids, vitamins and minerals
What it does: nourishes, strengthens and hydrates
Source: babassu palm
Organic, cold-pressed cupuacu butter
Why chosen: nutrient dense oil with a nigh capacity for water absorption
What it does: moisturizes and hydrates
Source: cupuacu tree
Organic, cold-pressed macadamia oil
Why chosen: nutrient dense oil naturally high in antioxidants, fatty acids, vitamins and minerals
What it does: nourishes, strengthens and hydrates
Source: macadamia tree
Organic, cold-pressed olive oil
Why chosen: nutrient dense oil naturally high in antioxidants, fatty acids, vitamins and minerals.
What it does: nourishes, strengthens and hydrates
Source: olive tree
Organic, cold-pressed sweet almond oil
Why chosen: nutrient dense oil naturally high in antioxidants, fatty acids, vitamins and minerals
What it does: nourishes, strengthens and hydrates
Source: almond tree
Organic, cold-presssed pumpkin seed oil
Why chosen: nutrient dense oil naturally high in phytosterols, antioxidants, fatty acids, vitamins and minerals
What it does: enhances growth
Source: pumpkin plant