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Press and recognition | CurlyCoilyTresses®️

Our Brand

Inclusive and clean natural hair care brand offering products targeting the biggest struggles in the natural hair community including dryness, shedding and breakage.

Using proven ingredients including powerful humectants, authentic, organic and nutrient rich oils and butters and mild conditioners to deeply moisturize and hydrate natural hair.

Founder, Angela Fields

You’re in the right place if you want hair that looks and remains healthy from wash to wash!

Natural hair care should be an uplifting and confidence building environment with clean and safe options leaving you feeling and looking remarkable. 

I’m Angela Fields, Founder of CurlyCoilyTresses®️.

I had chemical relaxer on my face!

The licensed cosmetologist dropped her brush and spilled relaxer on my face.

And she didn't use neutralizing shampoo over the entire, affected area!

I had to undergo chemical burn treatment with silvadene cream. BTW, silvadene can't be exposed to sunlight and must be covered in bandages.

If I hadn't yet realized the dangers of chemical relaxers this should've been a wake up call.

I've had chemical burns on my scalp before. It feels like slices when washed, then oozes, crusts over and eventually heals, over a 5-7 day period. 

Not true for the face!

I know better now.

But I hesitated making the transition to natural hair as I was anxious about styling and caring for my natural hair. 

Just like you, all I knew was hot pressing combs and chemical relaxers. And jheri curls, I’d forgotten about those years.

If I was this anxious, others were too.

To get all the feels of safe moisture and hydration join us.

Our products

Specially formulated to address the biggest struggles in the natural hair community: dryness, shedding and breakage!

✔️ Powerful humectants infuse twice the moisture by bonding to hair and grabbing and retaining water in hair!

✔️ Authentic, organic and nutrient rich oils and butters revitalize and renew hydration, strength and length with phytosterols, antioxidants, fatty acids and vitamins!

✔️ Mild conditioners restore softness and definition!

✔️ Free of fragrances, essential oils and harsh and harmful ingredients!

In the headlines with Oprah

Oprah Magazine: Nourish Treatment Masque is "Top 19 in 4C hair care"!

CurlyCoilyTresses Oprah Magazine mention
CurlyCoilyTresses NaturallyCurly mention

In the headlines with NaturallyCurly

NaturallyCurly: CurlyCoilyTresses®️ is a "Top 50 Black owned brand"!

Our no, nah, nope, no way, certainly not list

Ingredients we've deemed unsafe and simply avoid:

❌Fragrances: fragrance allergy affects 2-11% of the general population

❌Essential oils: concentrated, aromatic, volatile liquids distilled from plants, are complex and potentially unpredictable substances which means they have the ability to trigger irritations or contact allergies despite being "natural"

❌Masking agents: chemicals, usually fragrances, used to alter or neutralize scents

❌Harsh preservatives: examples are parabens, formaldehyde, isothiazolinones, phenoxyethanol, dimethyl imidazoldinedione (also known as DMDM hydantoin) and imodiazolidinyl / diazolidinyl urea

❌Drying alcohols: examples are ethanol, ethyl, denatured, isopropyl, SD and benzyl alcohols and methanol

❌Non-water soluble silicones: propensity to build up on hair

❌Dyes: can cause issues for those with allergies or sensitivities

❌Sodium lauryl sulfates (SLS) / sodium laureth sulfates (SLES): harsh detergents, foaming agents and emulsifiers which keep oils and water mixed

❌Ethanolamine compounds (diethanolamine (DEA), triethanolamine (TEA) and monoethnanolamine (MEA): DEA is an emulsifier in shampoos, cleaners, and detergents, TEA is used as fragrance, pH adjuster and emulsifying agent, and MEA is used in the production of detergents, emulsifiers and polishes all are cancer-causing, and

❌Phthlates: chemicals that make plastic soft and flexible, examples are  dibutylphthalate (DBP), dimethylphthalate (DMP) and diethylphthalate (DEP), used to reduce brittleness, cracking and stiffness in beauty products

What's on your no, nah, nope, no way, certainly not list?

CurlyCoilyTresses toxic ingredients
CurlyCoilyTresses hair model

Less than 20% of retail shelf space is dedicated to curly, coily, wavy hair products! Yet curly, coily consumers spend 78% more on hair products than their straight-haired counterparts!

More than 80% of women with curly, coily hair say they purchase products specifically for textured hair rather than general market products, according to the 2018 TextureTrends Report from NaturallyCurly.

An estimated 65% of the U.S. population has textured hair, which includes those with curly, coily or wavy hair, with a growing percentage of textured-haired women embracing their natural hair.

More than half of textured-haired consumers buy hair products at least once per month and more than one-third of curly, coily consumers purchase hair products at least twice a month.

Women with textured hair are more likely to seek or avoid specific ingredients in their hair care products than are straight-haired or chemically relaxed shoppers!

Less than 20% of the hair care shelf space at most food, drug and mass retailers is dedicated to products for texture, according to Lisa Brown, president of Lolique a multicultural retail consulting firm.

Textured-haired consumers spend considerably more than their straight-haired counterparts -- an average of $205 a year, versus $130 a year, according to the 2018 TextureTrends Report.

Among all curl types, curly, coily consumers spend the most, $247 per year. That’s 78% more than their straight-haired counterparts!

The Black hair care industry raked in an estimated $2.51B in 2018!

According to Essence Magazine, African-Americans spend $1.2 trillion each year, and that number is projected to rise to $1.5 trillion by 2021.

In 2018 the Black hair care industry raked in an estimated $2.51 billion, as Black consumers have progressively made the switch from general products to those that specifically cater to them.

In 2017 African-Americans captured 86 percent of the ethnic beauty market, accounting for $54 million of the $63 million spent, Nielsen reported.

In 2017 we also spent $127 million on grooming aids and $465 million on skin care.

CurlyCoilyTresses hair model

In the headlines - Clean Beauty For Black Girls

There have been some studies (although not nearly enough) done on how the ingredients in hair products are harmful to our health. Especially the health of Black women. 

Of the tests that have been done, it's been found that lotions, conditioners, and creams often showed estrogenic and anti-estrogenic activity.

What does that mean? It means the ingredients in many of our hair products have the ability to mimic the estrogen hormone in our bodies. 

In addition, it's documented that more parabens are found in the urinary tests of Black women; these are also hormone disrupting chemicals. 

Why does that matter? Read more.

In the headlines - Tender Heads Matter Podcast

Angela Fields, CurlyCoilyTresses®️ Creator and CEO, was interviewed by Jilea Hemmings, Founder of Stretchy Hair Care for the Tender Heads Matter Podcast.

In this episode we feature CurlyCoilyTresses®️, which offers sensitive skin natural hair care with lasting moisture and hydration.

CurlyCoilyTresses®️products are specially formulated for those with sensitivities to fragrances and chemicals. Angela discusses how she transitioned from corporate America to running her own empire and tips to have healthy hair. 

This content was published by Jilea Hemmings for Tender Heads Matter Podcast.

CurlyCoilyTresses interviewed for Tender Heads Matter

In the headlines - Authority Magazine

Know your porosity!

Porosity is a measure of how well your hair absorbs and retains moisture. Porosity is measured as low, normal and high.

Low porosity hair has a tightly bound cuticle layer with overlapping scales that lay flat.

Normal porosity hair has a looser cuticle layer, allowing just the right amount of moisture to enter while preventing too much from escaping.

High porosity hair has a cuticle layer that remains lifted and often has gaps and holes, which allows hair to absorb and lose moisture easily.

Porosity may affect the order you should apply products (which is the secret sauce to hair care!).

As a part of our series about “Five Things Anyone Can Do To Have Fabulous Hair”, I had the pleasure of interviewing Angela Fields.

Angela launched CurlyCoilyTresses®️ after realizing the difficulty of finding fragrance free and moisturizing hair care products that wouldn’t cause allergic reactions.

As she was transitioning from relaxed hair and discovering an increasingly dryer hair texture, the importance was only magnified.

And when she couldn’t find what she needed, she started making products in her kitchen and launched CurlyCoilyTresses®️ about a year later!

This content was published by Jilea Hemmings for Authority Magazine.

In the headlines - Palm Beach County Curlfriends

Angela Fields, CurlyCoilyTresses®️ Creator and CEO, spoke at Palm Beach County Curlfriends Virtual Natural Hair Expo!

This content was published by Palm Beach County Curlfriends.

Angela Fields, Creator & CEO CurlyCoilyTresses, at Palm Beach County Curl Friends

In the headlines - Beauty Independent

Angela Fields, CurlyCoilyTresses®️ Creator and CEO, was interviewed by Rachel Brown with Beauty Independent for:

 Indie Beauty Brands Register Strong Black Friday And Cyber Monday Sales, But Concerns Over Consumer Confidence Linger and 

How Indie Beauty Brand Founders Would Like To Change Black Friday

CurlyCoilyTresses®️ was also featured in 200 Black Owned Indie Beauty Businesses To Buy From Right Now

This content was published by Beauty Independent.

In the headlines - The Ledger

Angela Fields, CurlyCoilyTresses®️ Creator and CEO, was interviewed by Kimberly C. Moore with The Ledger for Small Business Saturday Time To Get Your Local On.

This content was published by The Ledger.

CurlyCoilyTresses Enrich+Pumpkin+Nourish fragrance free hair care

In the headlines - NaturallyCurly

Angela Fields, CurlyCoilyTresses®️ Creator and CEO, was interviewed by Alexandra Wilson with NaturallyCurly for their Leaders In Curls series! 

Read: How This Natural Haircare Founder Created An Innovative Fragrance-Free Line, CurlyCoilyTresses®️!

Also read NaturallyCurly named CurlyCoilyTresses®️ in The Top 50 Black Owned Haircare Brands You Should Know.

This content was published by NaturallyCurly.