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Press and recognition | CurlyCoilyTresses®️

CurlyCoilyTresses®️ is a natural hair care brand that advocates for the value of safe ingredients by formulating clean, vegan and fragrance free products for natural hair. 

We specialize in products that address the biggest struggles in the natural hair community including dryness, shedding and breakage.

Our powerhouse ingredients will moisturize, hydrate and strengthen your curls without the toxic, dangerous and unsafe ingredients so often included in products marketed to African Americans. 

We strive to help you achieve your hair growth goals, to have the confidence your curls will stay moisturized and strong.

Shop our Curl Confidence™️ kit

Our products are made with powerhouse ingredients including hydrolyzed oat protein, authentic, organic oils and butters and conditioners. 

We cater to all natural hair textures and are specially formulated for the biggest natural hair challenges including dryness, shedding and breakage. 

Our products will rejuvenate and transform your curls!

Our products work with the most common natural hairstyles including wash and goes, twists, flat twists, perm rods, flexirods, curlformers and more. 

We help you love the curls you have!

Shop our Curl Ultra™️ kit
Angela Fields, CEO & Founder CurlyCoilyTresses

I had chemical relaxer on my face!

I remember feeling disbelief. 

Did this really happen?

Yup, it did! 

I had relaxer on my face! The licensed cosmetologist dropped her brush and spilled relaxer on face. I think by accident.

Her later behavior left me stunned! She didn't use neutralizing shampoo over the entire area and later lied to store management about the entire incident!

The reaction was bad and I had to undergo chemical burn treatment with silvadene cream. BTW, silvadene can't be exposed to sunlight and I live in the sunshine state...

It was soooo scary.

If I hadn't yet realized the dangers of chemicals this should've been a wake up call..

I've had chemical burns on my scalp before. It feels like slices when washed, then oozes, then crusts over, then eventually heals. 

Not true for the face!

I know better NOW.

I only want clean and safe now!

I launched CurlyCoilyTresses®️ to solve a problem I was having...moisturizing and hydrating natural hair care that's clean and free of harsh ingredients, strong preservatives and synthetic and natural fragrances.

More than 70% of hair care products marketed to African Americans contain dangerous ingredients, compared to 40% of products marketed to the "general public".

To get all the feels of safe moisture and hydration check us out!

Shop our Curl Ideal™️ kit
CurlyCoilyTresses Oprah Magazine mention

Oprah Magazine: Nourish Treatment Masque is "Top 19 in 4C hair care"!

Shop Nourish
CurlyCoilyTresses NaturallyCurly mention

NaturallyCurly: CurlyCoilyTresses®️ is a "Top 50 Black owned brand"!

Shop our Curl Envy™️ kit
CurlyCoilyTresses toxic ingredients

Ingredients we've deemed unsafe and simply avoid

CurlyCoilyTresses®️ creates non-toxic formulations made without ingredients we deem unsafe including:

❌Fragrances: fragrance allergy affects 2-11% of the general population

❌Essential oils: concentrated, aromatic, volatile liquids distilled from plants, are complex and potentially unpredictable substances which means they have the ability to trigger irritations or contact allergies despite being "natural"

❌Masking agents: chemicals, usually fragrances, used to alter or neutralize scents

❌Harsh preservatives: examples are parabens, formaldehyde, isothiazolinones, phenoxyethanol, dimethyl imidazoldinedione (also known as DMDM hydantoin) and imodiazolidinyl / diazolidinyl urea

❌Drying alcohols: examples are ethanol, ethyl, denatured, isopropyl, SD and benzyl alcohols and methanol

❌Non-water soluble silicones: propensity to build up on hair

❌Dyes: can cause issues for those with allergies or sensitivities

❌Sodium lauryl sulfates (SLS) / sodium laureth sulfates (SLES): harsh detergents, foaming agents and emulsifiers which keep oils and water mixed

❌Ethanolamine compounds (diethanolamine (DEA), triethanolamine (TEA) and monoethnanolamine (MEA): DEA is an emulsifier in shampoos, cleaners, and detergents, TEA is used as fragrance, pH adjuster and emulsifying agent, and MEA is used in the production of detergents, emulsifiers and polishes all are cancer-causing, and

❌Phthlates: chemicals that make plastic soft and flexible, examples are  dibutylphthalate (DBP), dimethylphthalate (DMP) and diethylphthalate (DEP), used to reduce brittleness, cracking and stiffness in beauty products

All ingredients used by CurlyCoilyTresses®️ must provide a direct benefit to product effectiveness. 

CurlyCoilyTresses hair model

Less than 20% of retail shelf space is dedicated to curly, coily, wavy hair products! Yet curly, coily consumers spend 78% more on hair products than their straight-haired counterparts!

More than 80% of women with curly, coily hair say they purchase products specifically for textured hair rather than general market products, according to the 2018 TextureTrends Report from NaturallyCurly.

An estimated 65% of the U.S. population has textured hair, which includes those with curly, coily or wavy hair, with a growing percentage of textured-haired women embracing their natural hair. More than half of textured-haired consumers buy hair products at least once per month and more than one-third of curly, coily consumers purchase hair products at least twice a month. Women with textured hair are more likely to seek or avoid specific ingredients in their hair care products than are straight-haired or chemically relaxed shoppers!

Less than 20% of the hair care shelf space at most food, drug and mass retailers is dedicated to products for texture, according to Lisa Brown, president of Lolique a multicultural retail consulting firm. Textured-haired consumers spend considerably more than their straight-haired counterparts -- an average of $205 a year, versus $130 a year, according to the 2018 TextureTrends Report. Among all curl types, curly, coily consumers spend the most, $247 per year. That’s 78% more than their straight-haired counterparts!

CurlyCoilyTresses hair model

The Black hair care industry raked in an estimated $2.51B in 2018!

According to Essence Magazine, African-Americans spend $1.2 trillion each year, and that number is projected to rise to $1.5 trillion by 2021. In 2018 the Black hair care industry raked in an estimated $2.51 billion, as Black consumers have progressively made the switch from general products to those that specifically cater to them. In 2017 African-Americans captured 86 percent of the ethnic beauty market, accounting for $54 million of the $63 million spent, Nielsen reported. In 2017 we also spent $127 million on grooming aids and $465 million on skin care.

In the media - Clean Beauty For Black Girls

There have been some studies (although not nearly enough) done on how the ingredients in hair products are harmful to our health. Especially the health of Black women. 

Of the tests that have been done, it has been found that lotions, conditioners, and creams often showed estrogenic and anti-estrogenic activity. What does that mean? It means the ingredients in many of our hair products have the ability to mimic the estrogen hormone in our bodies. 

In addition, it is documented that more parabens are found in the urinary tests of Black women; these are also hormone disrupting chemicals. 

Why does that matter? Read more.

CurlyCoilyTresses interviewed for Tender Heads Matter

In the media - Tender Heads Matter Podcast

Angela Fields, CurlyCoilyTresses Brand Owner, was interviewed by Jilea Hemmings, Founder of Stretchy Hair Care for the Tender Heads Matter Podcast.

In this episode, we feature  Angela Fields owner of Curly Coily Tresses, which offers sensitive skin natural hair care with lasting moisture + hydration. Her products are specially formulated for those with sensitivities to fragrances & chemicals. Angela discusses how she transitioned from corporate to running her own empire and tips to have healthy hair. 

This content was published by Jilea Hemmings for Tender Heads Matter Podcast.

Angela Fields, Creator & Founder CurlyCoilyTresses, in Authority Magazine

In the media - Authority Magazine

Know your porosity! Porosity is a measure of how well your hair absorbs and retains moisture. Porosity is measured as low, normal and high.

Low porosity hair has a tightly bound cuticle layer with overlapping scales that lay flat. Normal porosity hair has a looser cuticle layer, allowing just the right amount of moisture to enter while preventing too much from escaping. High porosity hair has a cuticle layer that remains lifted and often has gaps and holes, which allows hair to absorb and lose moisture easily.

Porosity may affect the order you should apply products (which is the secret sauce to hair care!).

As a part of our series about “Five Things Anyone Can Do To Have Fabulous Hair”, I had the pleasure of interviewing Angela Fields.

Angela launched CurlyCoilyTresses®️ after realizing the difficulty of finding fragrance free and moisturizing hair care products that wouldn’t cause allergic reactions. As she was transitioning from relaxed hair and discovering an increasingly dryer hair texture, the importance was only magnified. And when she couldn’t find what she needed, she started making products in her kitchen and launched CurlyCoilyTresses®️ about a year later!

This content was published by Jilea Hemmings for Authority Magazine.

Angela Fields, Creator & CEO CurlyCoilyTresses, at Palm Beach County Curl Friends

In the media - Palm Beach County Curlfriends

Angela Fields, CurlyCoilyTresses®️ Brand Owner, spoke at Palm Beach County Curlfriends Virtual Natural Hair Expo!

This content was published by Palm Beach County Curlfriends.

Angela Fields, CEO & Founder, CurlyCoilyTresses

In the media - Beauty Independent

Angela Fields, CurlyCoilyTresses®️ Brand Owner, was recently interviewed by Rachel Brown with Beauty Independent for Indie Beauty Brands Register Strong Black Friday And Cyber Monday Sales, But Concerns Over Consumer Confidence Linger and How Indie Beauty Brand Founders Would Like To Change Black Friday

CurlyCoilyTresses®️ was also featured in 200 Black Owned Indie Beauty Businesses To Buy From Right Now

This content was published by Beauty Independent.

CurlyCoilyTresses Enrich+Pumpkin+Nourish fragrance free hair care

In the media - The Ledger

Angela Fields, CurlyCoilyTresses®️ Brand Owner, was recently interviewed by Kimberly C. Moore with The Ledger for Small Business Saturday Time To Get Your Local On.

This content was published by The Ledger.

Angela Fields, Founder & CEO CurlyCoilyTresses

In the media - NaturallyCurly

Angela Fields, CurlyCoilyTresses®️ Brand Owner, was recently interviewed by Alexandra Wilson with NaturallyCurly for their Leaders In Curls series! Read: How This Natural Haircare Founder Created An Innovative Fragrance-Free Line, CurlyCoilyTresses®️! Also read NaturallyCurly named CurlyCoilyTresses®️ in The Top 50 Black Owned Haircare Brands You Should Know.

This content was published by NaturallyCurly.