Press and recognition | CurlyCoilyTresses®️
Ideal for sensitive skin and allergy sufferers especially if personal care products tend to make you itch, cause redness, headaches or dizziness, or trigger allergic reactions. Also ideal for dry, fragile textures with excessive shedding and breakage.
I'd been experiencing too many allergic reactions on my skin and my dermatologist wanted me to re-do my allergy and patch testing.
The allergy test results didn't change much but OMG the patch test results did!
I'm allergic to fragrance! Wait! What?
Isn't fragrance in everything? Well, almost! Seriously 96-98% of hair care is fragranced! Yet 36 million are allergic to fragrance!
I'd already decided to transition to my natural hair texture. And all I could find was fragranced hair care products. It was so frustrating!
I even shopped in Canada and Europe. I found better options there but I still wasn't satisfied.
I was already frustrated. Then I got mad. And then I got busy. I got busy buying raw ingredients and making hair care products in my kitchen.
I'd try a formula and if I didn't like it I'd try another. And another. And another. Until I found my holy grail.
I did this for about a year before I even thought about launching my hair care brand.
I decided to launch as I knew I wasn't the only person living like this. I knew others were just as frustrated as me, if not more.
Everybody should have options! Amazing options!
Since I launched in 2015 it's been an amazing journey!
We're making headlines
The Beauty Entrepreneur Summit
Beauty Entrepreneurship Community Roundtable
CurlyCoilyTresses®️ creates non-toxic formulations made without ingredients we deem unsafe including:
❌Fragrances: fragrance allergy affects 2-11% of the general population
❌Essential oils: concentrated, aromatic, volatile liquids distilled from plants, are complex and potentially unpredictable substances which means they have the ability to trigger irritations or contact allergies despite being "natural"
❌Masking agents: chemicals, usually fragrances, used to alter or neutralize scents
❌Harsh preservatives: examples are parabens, formaldehyde, isothiazolinones, phenoxyethanol, dimethyl imidazoldinedione (also known as DMDM hydantoin) and imodiazolidinyl / diazolidinyl urea
❌Drying alcohols: examples are ethanol, ethyl, denatured, isopropyl, SD and benzyl alcohols and methanol
❌Non-water soluble silicones: propensity to build up on hair
❌Dyes: can cause issues for those with allergies or sensitivities
❌Sodium lauryl sulfates (SLS) / sodium laureth sulfates (SLES): harsh detergents, foaming agents and emulsifiers which keep oils and water mixed
❌Ethanolamine compounds (diethanolamine (DEA), triethanolamine (TEA) and monoethnanolamine (MEA): DEA is an emulsifier in shampoos, cleaners, and detergents, TEA is used as fragrance, pH adjuster and emulsifying agent, and MEA is used in the production of detergents, emulsifiers and polishes all are cancer-causing, and
❌Phthlates: chemicals that make plastic soft and flexible, examples are dibutylphthalate (DBP), dimethylphthalate (DMP) and diethylphthalate (DEP), used to reduce brittleness, cracking and stiffness in beauty products
All ingredients used by CurlyCoilyTresses®️ must provide a direct benefit to product effectiveness.
Less than 20% of retail shelf space is dedicated to curly, coily, wavy hair products! Yet curly, coily consumers spend 78% more on hair products than their straight-haired counterparts!
More than 80% of women with curly, coily hair say they purchase products specifically for textured hair rather than general market products, according to the 2018 TextureTrends Report from NaturallyCurly.
An estimated 65% of the U.S. population has textured hair, which includes those with curly, coily or wavy hair, with a growing percentage of textured-haired women embracing their natural hair. More than half of textured-haired consumers buy hair products at least once per month and more than one-third of curly, coily consumers purchase hair products at least twice a month. Women with textured hair are more likely to seek or avoid specific ingredients in their hair care products than are straight-haired or chemically relaxed shoppers!
Less than 20% of the hair care shelf space at most food, drug and mass retailers is dedicated to products for texture, according to Lisa Brown, president of Lolique a multicultural retail consulting firm. Textured-haired consumers spend considerably more than their straight-haired counterparts -- an average of $205 a year, versus $130 a year, according to the 2018 TextureTrends Report. Among all curl types, curly, coily consumers spend the most, $247 per year. That’s 78% more than their straight-haired counterparts!
The Black hair care industry raked in an estimated $2.51B in 2018!
According to Essence Magazine, African-Americans spend $1.2 trillion each year, and that number is projected to rise to $1.5 trillion by 2021. In 2018 the Black hair care industry raked in an estimated $2.51 billion, as Black consumers have progressively made the switch from general products to those that specifically cater to them. In 2017 African-Americans captured 86 percent of the ethnic beauty market, accounting for $54 million of the $63 million spent, Nielsen reported. In 2017 we also spent $127 million on grooming aids and $465 million on skin care.
In the media - Clean Beauty For Black Girls
There have been some studies (although not nearly enough) done on how the ingredients in hair products are harmful to our health. Especially the health of Black women.
Of the tests that have been done, it has been found that lotions, conditioners, and creams often showed estrogenic and anti-estrogenic activity. What does that mean? It means the ingredients in many of our hair products have the ability to mimic the estrogen hormone in our bodies.
In addition, it is documented that more parabens are found in the urinary tests of Black women; these are also hormone disrupting chemicals.
Why does that matter? Read more.
In the media - Tender Heads Matter Podcast
In this episode, we feature Angela Fields owner of Curly Coily Tresses, which offers sensitive skin natural hair care with lasting moisture + hydration. Her products are specially formulated for those with sensitivities to fragrances & chemicals. Angela discusses how she transitioned from corporate to running her own empire and tips to have healthy hair.
This content was published by Jilea Hemmings for Tender Heads Matter Podcast.
In the media - Authority Magazine
Know your porosity! Porosity is a measure of how well your hair absorbs and retains moisture. Porosity is measured as low, normal and high.
Low porosity hair has a tightly bound cuticle layer with overlapping scales that lay flat. Normal porosity hair has a looser cuticle layer, allowing just the right amount of moisture to enter while preventing too much from escaping. High porosity hair has a cuticle layer that remains lifted and often has gaps and holes, which allows hair to absorb and lose moisture easily.
Porosity may affect the order you should apply products (which is the secret sauce to hair care!).
As a part of our series about “Five Things Anyone Can Do To Have Fabulous Hair”, I had the pleasure of interviewing Angela Fields.
Angela launched CurlyCoilyTresses®️ after realizing the difficulty of finding fragrance free and moisturizing hair care products that wouldn’t cause allergic reactions. As she was transitioning from relaxed hair and discovering an increasingly dryer hair texture, the importance was only magnified. And when she couldn’t find what she needed, she started making products in her kitchen and launched CurlyCoilyTresses®️ about a year later!
This content was published by Jilea Hemmings for Authority Magazine.
In the media - Palm Beach County Curlfriends
Angela Fields, CurlyCoilyTresses®️ Brand Owner, spoke at Palm Beach County Curlfriends Virtual Natural Hair Expo!
This content was published by Palm Beach County Curlfriends.
In the media - Beauty Independent
Angela Fields, CurlyCoilyTresses®️ Brand Owner, was recently interviewed by Rachel Brown with Beauty Independent for Indie Beauty Brands Register Strong Black Friday And Cyber Monday Sales, But Concerns Over Consumer Confidence Linger and How Indie Beauty Brand Founders Would Like To Change Black Friday.
CurlyCoilyTresses®️ was also featured in 200 Black Owned Indie Beauty Businesses To Buy From Right Now.
This content was published by Beauty Independent.
In the media - NaturallyCurly
Angela Fields, CurlyCoilyTresses®️ Brand Owner, was recently interviewed by Alexandra Wilson with NaturallyCurly for their Leaders In Curls series! Read: How This Natural Haircare Founder Created An Innovative Fragrance-Free Line, CurlyCoilyTresses®️! Also read NaturallyCurly named CurlyCoilyTresses®️ in The Top 50 Black Owned Haircare Brands You Should Know.
This content was published by NaturallyCurly.