For soft, healthy hair that feels good and looks good!
Press and recognition
Founder, Creator, Angela Fields
I had chemical relaxer on my face!
The licensed cosmetologist dropped her brush and spilled relaxer on my face.
And she didn't use neutralizing shampoo over the entire, affected area!
I had to undergo chemical burn treatment with silvadene cream. BTW, silvadene can't be exposed to sunlight and must be covered in bandages.
If I hadn't yet realized the dangers of chemical relaxers this should've been a wake up call.
I've had chemical burns on my scalp before. It feels like slices when washed, then oozes, crusts over and eventually heals, over a 5-7 day period.
Not true for the face!
I know better now.
But I hesitated making the transition to natural hair as I was anxious about styling and caring for my natural hair.
Just like you, all I knew was hot pressing combs and chemical relaxers. And jheri curls, I’d forgotten about those years.
If I was this anxious, others were too.
I created a clean, safe and nurturing brand of natural hair care products specifically formulated for natural hair to ensure no one else feels the anxiety I did.
To get all the feels of safe hair care join me.
Products specifically formulated to address the top concerns in the African American natural hair community: frizz, definition, hold without crunch, adequate moisture, growth and naturally soft looking curls.
All natural oats and sodium lactate, both powerful humectants, work twice as hard to moisturize your hair! Humectants moisturize and strengthen and add softness and definition by increasing moisture in your hair. Sodium lactate increases moisture by more than 80%!
All natural, organic oils and butters strengthen and protect your hair from breakage with antioxidants, fatty acids, vitamins and minerals. Low heat processing ensures our oils and butters retain their authentic nutrition.
All natural mild conditioners made from nonGMO canola oil provide conditioning, crucial detangling slip and deeper ingredient penetration.
Free of fragrances, essential oils and harsh and harmful ingredients!
In the headlines with Oprah
From the Oprah Magazine Beauty O-Wards: Nourish Treatment Deep Conditioner is "Top 19 in 4C hair care"!
In the headlines with NaturallyCurly
NaturallyCurly: CurlyCoilyTresses®️ is a "Top 50 Black owned brand"!
Our no, nah, nope, no way, certainly not list
Ingredients we've deemed unsafe and simply avoid:
❌Fragrances: 2%-11% of the general population is allergic to fragrance, 33% of fragrance chemicals have been flagged as toxic or potentially toxic by scientists, fragrances cause more allergic contact dermatitis than any other ingredient and 10%-15% of dermatology patients are diagnosed with fragrance sensitization, fragrances are an avoidable risk to your health, examples are essential oils, fragrance oils and synthetic fragrances
❌Essential oils: concentrated plant extracts that retain the natural smell and flavor, or "essence", of their source, can trigger rashes, irritations or contact allergies despite being natural
❌Masking agents: reduce or mask the base odor or aroma and can trigger rashes, irritations or contact allergies, examples are vanillin, limonum, cinnamyl alcohol, citronellol and coumarin
❌Harmful preservatives: can negatively impact health, examples are parabens, formaldehyde / formaldehyde-releasers, isothiazolinones and phenoxyethanol
❌Drying alcohols: can create dry, frizzy hair and may roughen cuticles, examples are ethanol, ethyl, denatured, isopropyl, SD and benzyl alcohols and methanol
❌Non-water soluble silicones: propensity to build up on hair, examples are dimethicone, cetyl dimethicone and dimethiconol
❌Dyes: can cause allergic reactions, sometimes quite severe, and can occur even if exposure started years before, an example is PPD or paraphenylenediamine
❌Sulfates: can cause damage and dryness, examples are sodium lauryl sulfate (SLS) and sodium laureth sulfate (SLES)
❌Ethanolamine compounds: emulsify ingredients, adjust pH and add fragrance to cosmetics and can cause cancer, examples are diethanolamine (DEA), triethanolamine (TEA) and monoethnanolamine (MEA)
❌Phthlates: reduce brittleness, cracking and stiffness in beauty products and can be harmful to organs, examples are dibutylphthalate (DBP), dimethylphthalate (DMP) and diethylphthalate (DEP)
What's on your no, nah, nope, no way, certainly not list?
Less than 20% of retail shelf space is dedicated to curly, coily, wavy hair products! Yet curly, coily consumers spend 78% more on hair products than their straight-haired counterparts!
More than 80% of women with curly, coily hair say they purchase products specifically for textured hair rather than general market products, according to the 2018 TextureTrends Report from NaturallyCurly.
An estimated 65% of the U.S. population has textured hair, which includes those with curly, coily or wavy hair, with a growing percentage of textured-haired women embracing their natural hair.
More than half of textured-haired consumers buy hair products at least once per month and more than one-third of curly, coily consumers purchase hair products at least twice a month.
Women with textured hair are more likely to seek or avoid specific ingredients in their hair care products than are straight-haired or chemically relaxed shoppers!
Less than 20% of the hair care shelf space at most food, drug and mass retailers is dedicated to products for texture, according to Lisa Brown, president of Lolique a multicultural retail consulting firm.
Textured-haired consumers spend considerably more than their straight-haired counterparts -- an average of $205 a year, versus $130 a year, according to the 2018 TextureTrends Report.
Among all curl types, curly, coily consumers spend the most, $247 per year. That’s 78% more than their straight-haired counterparts!
The Black hair care industry raked in an estimated $2.51B in 2018!
According to Essence Magazine, African-Americans spend $1.2 trillion each year, and that number is projected to rise to $1.5 trillion by 2021.
In 2018 the Black hair care industry raked in an estimated $2.51 billion, as Black consumers have progressively made the switch from general products to those that specifically cater to them.
In 2017 African-Americans captured 86 percent of the ethnic beauty market, accounting for $54 million of the $63 million spent, Nielsen reported.
In 2017 we also spent $127 million on grooming aids and $465 million on skin care.
In the headlines - Clean Beauty For Black Girls
There have been some studies (although not nearly enough) done on how the ingredients in hair products are harmful to our health. Especially the health of Black women.
Of the tests that have been done, it's been found that lotions, conditioners, and creams often showed estrogenic and anti-estrogenic activity.
What does that mean? It means the ingredients in many of our hair products have the ability to mimic the estrogen hormone in our bodies.
In addition, it's documented that more parabens are found in the urinary tests of Black women; these are also hormone disrupting chemicals.
Why does that matter? Read more.
In the headlines - Kinky Hair Kulture Podcast
In the headlines - Tender Heads Matter Podcast
In this episode we feature CurlyCoilyTresses®️, which offers sensitive skin natural hair care with lasting moisture and hydration.
CurlyCoilyTresses®️products are specially formulated for those with sensitivities to fragrances and chemicals. Angela discusses how she transitioned from corporate America to running her own empire and tips to have healthy hair.
This content was published by Jilea Hemmings for Tender Heads Matter Podcast.
In the headlines - Authority Magazine
Know your porosity!
Porosity is a measure of how well your hair absorbs and retains moisture. Porosity is measured as low, normal and high.
Low porosity hair has a tightly bound cuticle layer with overlapping scales that lay flat.
Normal porosity hair has a looser cuticle layer, allowing just the right amount of moisture to enter while preventing too much from escaping.
High porosity hair has a cuticle layer that remains lifted and often has gaps and holes, which allows hair to absorb and lose moisture easily.
Porosity may affect the order you should apply products (which is the secret sauce to hair care!).
As a part of our series about “Five Things Anyone Can Do To Have Fabulous Hair”, I had the pleasure of interviewing Angela Fields.
Angela launched CurlyCoilyTresses®️ after realizing the difficulty of finding fragrance free and moisturizing hair care products that wouldn’t cause allergic reactions.
As she was transitioning from relaxed hair and discovering an increasingly dryer hair texture, the importance was only magnified.
And when she couldn’t find what she needed, she started making products in her kitchen and launched CurlyCoilyTresses®️ about a year later!
This content was published by Jilea Hemmings for Authority Magazine.
In the headlines - Palm Beach County Curlfriends
Angela Fields, CurlyCoilyTresses®️ Creator and CEO, spoke at Palm Beach County Curlfriends Virtual Natural Hair Expo!
This content was published by Palm Beach County Curlfriends.
In the headlines - Beauty Independent
Angela Fields, CurlyCoilyTresses®️ Creator and CEO, was interviewed by Rachel Brown with Beauty Independent for:
CurlyCoilyTresses®️ was also featured in 200 Black Owned Indie Beauty Businesses To Buy From Right Now.
This content was published by Beauty Independent.
In the headlines - NaturallyCurly
Angela Fields, CurlyCoilyTresses®️ Creator and CEO, was interviewed by Alexandra Wilson with NaturallyCurly for their Leaders In Curls series!
Also read NaturallyCurly named CurlyCoilyTresses®️ in The Top 50 Black Owned Haircare Brands You Should Know.
This content was published by NaturallyCurly.