I had chemical relaxer on my face!

The licensed cosmetologist dropped her brush and spilled relaxer on my face.

And she didn't use neutralizing shampoo over the entire, affected area!

I had to undergo chemical burn treatment with silvadene cream. BTW, silvadene can't be exposed to sunlight and must be covered in bandages.

If I hadn't yet realized the dangers of chemical relaxers this should've been a wake up call.

I've had chemical burns on my scalp before. It feels like slices when washed, then oozes, crusts over and eventually heals, over a 5-7 day period. 

Not true for the face!

I know better now.

But I hesitated making the transition to natural hair as I was anxious about styling and caring for my natural hair. 

Just like you, all I knew was hot pressing combs and chemical relaxers. And jheri curls, I’d forgotten about those years.

If I was this anxious, others were too.

I created a clean, safe and nurturing brand of natural hair care products specifically formulated for natural hair to ensure no one else feels the anxiety I did.

To get all the feels of safe hair care join me.

Products specifically formulated to address the top concerns in the African American natural hair community: frizz, definition, hold without crunch, adequate moisture, growth and naturally soft looking curls.

All natural oats and sodium lactate, both powerful humectants, work twice as hard to moisturize your hair! Humectants moisturize and strengthen and add softness and definition by increasing moisture in your hair. Sodium lactate increases moisture by more than 80%!

All natural, organic oils and butters strengthen and protect your hair from breakage with antioxidants, fatty acids, vitamins and minerals. Low heat processing ensures our oils and butters retain their authentic nutrition.

All natural mild conditioners made from nonGMO canola oil provide conditioning, crucial detangling slip and deeper ingredient penetration.

Free of fragrances, essential oils and harsh and harmful ingredients!

From the Oprah Magazine Beauty O-Wards: Nourish Treatment Deep Conditioner is "Top 19 in 4C hair care"!

NaturallyCurly: CurlyCoilyTresses®️ is a "Top 50 Black owned brand"!

Ingredients we've deemed unsafe and simply avoid:

❌Fragrances: 2%-11% of the general population is allergic to fragrance, 33% of fragrance chemicals have been flagged as toxic or potentially toxic by scientists, fragrances cause more allergic contact dermatitis than any other ingredient and 10%-15% of dermatology patients are diagnosed with fragrance sensitization, fragrances are an avoidable risk to your health, examples are essential oils, fragrance oils and synthetic fragrances

❌Essential oils: concentrated plant extracts that retain the natural smell and flavor, or "essence", of their source, can trigger rashes, irritations or contact allergies despite being natural

❌Masking agents: reduce or mask the base odor or aroma and can trigger rashes, irritations or contact allergies, examples are vanillin, limonum, cinnamyl alcohol, citronellol and coumarin

❌Harmful preservatives: can negatively impact health, examples are parabens, formaldehyde / formaldehyde-releasers, isothiazolinones and phenoxyethanol

❌Drying alcohols: can create dry, frizzy hair and may roughen cuticles, examples are ethanol, ethyl, denatured, isopropyl, SD and benzyl alcohols and methanol

❌Non-water soluble silicones: propensity to build up on hair, examples are dimethicone, cetyl dimethicone and dimethiconol

❌Dyes: can cause allergic reactions, sometimes quite severe, and can occur even if exposure started years before, an example is PPD or paraphenylenediamine

❌Sulfates: can cause damage and dryness, examples are sodium lauryl sulfate (SLS) and sodium laureth sulfate (SLES)

❌Ethanolamine compounds: emulsify ingredients, adjust pH and add fragrance to cosmetics and can cause cancer, examples are diethanolamine (DEA), triethanolamine (TEA) and monoethnanolamine (MEA)

❌Phthlates: reduce brittleness, cracking and stiffness in beauty products and can be harmful to organs, examples are dibutylphthalate (DBP), dimethylphthalate (DMP) and diethylphthalate (DEP)

What's on your no, nah, nope, no way, certainly not list?

SRP: $36

SKU: NOURISH

Size: 8 ounces

From the Oprah Magazine Beauty O-Wards: Nourish Treatment Deep Conditioner is "Top 19 in 4C hair care"!

Full ingredient list: Purified water, cetearyl alcohol, organic cocos nucifera (coconut) oil, hydrolyzed oat protein, organic orbignya oleifera (babassu) oil, behentrimonium methosulfate, sodium lactate, gluconolactone, organic prunus amygdalis var dulcis (sweet almond) oil, organic persea americana (avocado) oil, organic macadamia ternifolia (macadamia) oil, organic olea europaea (olive) oil, and sodium benzoate

SRP: $35

SKU: ENRICH

Size: 8 ounces

Full ingredient list: Purified water, cetearyl alcohol, organic cocos nucifera (coconut) oil, hydrolyzed oat protein, sodium lactate, gluconolactone, organic persea americana (avocado) oil, organic orbignya oleifera (babassu) oil, behentrimonium methosulfate, organic theobroma grandiflorum (cupuacu) butter, organic macadamia ternifolia(macadamia) oil, organic olea europaea (olive) oil, organic prunus amygdalis var dulcis (sweet almond) oil, and sodium benzoate

SRP: $29

SKU: PUMPKIN

Size: 2 ounces

Full ingredient list: 100% organic cucurbita pepo (pumpkin) seed oil

More than 80% of women with curly, coily hair say they purchase products specifically for textured hair rather than general market products, according to the 2018 TextureTrends Report from NaturallyCurly.

An estimated 65% of the U.S. population has textured hair, which includes those with curly, coily or wavy hair, with a growing percentage of textured-haired women embracing their natural hair. 

More than half of textured-haired consumers buy hair products at least once per month and more than one-third of curly, coily consumers purchase hair products at least twice a month. 

Women with textured hair are more likely to seek or avoid specific ingredients in their hair care products than are straight-haired or chemically relaxed shoppers!

Less than 20% of the hair care shelf space at most food, drug and mass retailers is dedicated to products for textured hair, according to Lisa Brown, president of Lolique a multicultural retail consulting firm. 

Textured-haired consumers spend considerably more than their straight-haired counterparts -- an average of $205 a year, versus $130 a year, according to the 2018 TextureTrends Report. 

Among all curl types, curly, coily consumers spend the most, $247 per year. That’s 78% more than their straight-haired counterparts!

According to Essence Magazine, African-Americans spend $1.2 trillion each year, and that number is projected to rise to $1.5 trillion by 2021. 

In 2018 the Black hair care industry raked in an estimated $2.51 billion, as Black consumers have progressively made the switch from general products to those that specifically cater to them. 

In 2017 African-Americans captured 86 percent of the ethnic beauty market, accounting for $54 million of the $63 million spent, Nielsen reported. 

In 2017 we also spent $127 million on grooming aids and $465 million on skin care.