My cart


Retailers | CurlyCoilyTresses®️

CurlyCoilyTresses®️ is a natural hair care brand that advocates for the value of safe ingredients by formulating clean, vegan and fragrance free products for natural hair. 

We specialize in products that address the biggest struggles in the natural hair community including dryness, shedding and breakage.

Our powerhouse ingredients will moisturize, hydrate and strengthen your curls without the toxic, dangerous and unsafe ingredients so often included in products marketed to African Americans. 

We strive to help you achieve your hair growth goals, to have the confidence your curls will stay moisturized and strong.

Shop our Curl Confidence™️ kit

Our products are made with powerhouse ingredients including hydrolyzed oat protein, authentic, organic oils and butters and conditioners. 

We cater to all natural hair textures and are specially formulated for the biggest natural hair challenges including dryness, shedding and breakage. 

Our products will rejuvenate and transform your curls!

Our products work with the most common natural hairstyles including wash and goes, twists, flat twists, perm rods, flexirods, curlformers and more. 

We help you love the curls you have!

Shop our Curl Ultra™️ kit
Angela Fields, Founder & CEO CurlyCoilyTresses

I had chemical relaxer on my face!

I remember feeling disbelief. 

Did this really happen?

Yup, it did! 

I had relaxer on my face! The licensed cosmetologist dropped her brush and spilled relaxer on face. I think by accident.

Her later behavior left me stunned! She didn't use neutralizing shampoo over the entire area and later lied to store management about the entire incident!

The reaction was bad and I had to undergo chemical burn treatment with silvadene cream. BTW, silvadene can't be exposed to sunlight and I live in the sunshine state...

It was soooo scary.

If I hadn't yet realized the dangers of chemicals this should've been a wake up call..

I've had chemical burns on my scalp before. It feels like slices when washed, then oozes, then crusts over, then eventually heals. 

Not true for the face!

I know better NOW.

I only want clean and safe now!

I launched CurlyCoilyTresses®️ to solve a problem I was having...moisturizing and hydrating natural hair care that's clean and free of harsh ingredients, strong preservatives and synthetic and natural fragrances.

More than 70% of hair care products marketed to African Americans contain dangerous ingredients, compared to 40% of products marketed to the "general public".

To get all the feels of safe moisture and hydration check us out!

Shop our Curl Ideal™️ kit
CurlyCoilyTresses Oprah Magazine mention

We're making headlines with Oprah

Oprah Magazine: Nourish Treatment Masque is "Top 19 in 4C hair care"!

CurlyCoilyTresses NaturallyCurly mention

We're making headlines with NaturallyCurly

NaturallyCurly: CurlyCoilyTresses®️ is a "Top 50 Black owned brand"!

CurlyCoilyTresses Nourish fragrance free

SRP: $29


Size: 8 ounces

Oprah Magazine named Nourish top 19 in 4C hair care!

Nourish Treatment Deep Conditioner: packed with hydrolyzed oat protein, organic oils and butters and mild conditioners to replenish curls with non-stop hydration.

Full ingredient list: Purified water, cetearyl alcohol, organic coconut oil, hydrolyzed oat protein, organic babassu oil, behentrimonium methosulfate, sodium lactate, gluconolactone, organic sweet almond oil, organic avocado oil, organic macadamia oil, organic olive oil, and sodium benzoate.

Shop Nourish
CurlyCoilyTresses Enrich fragrance free

SRP: $26


Size: 8 ounces

Enrich Moisturizer Leave In Styler: packed with hydrolyzed oat protein, organic oils and butters and mild conditioners to rejuvenate your curls with long-lasting moisture.

Full ingredient list: Purified water, cetearyl alcohol, organic coconut oil, hydrolyzed oat protein, sodium lactate, gluconolactone, organic avocado oil, organic babassu oil, behentrimonium methosulfate, organic cupuacu butter, organic macadamia oil, organic olive oil, organic sweet almond oil, and sodium benzoate.

Shop Enrich

SRP: $20.00


Size: 2 ounces

Organic Pumpkin Seed Oil Serum: packed with phytosterols, antioxidants, fatty acids, vitamins and minerals to revitalize your curls with lust-worthy hydration.

Full ingredient list: 100% organic pumpkin seed oil.

Shop Pumpkin
CurlyCoilyTresses toxic ingredients

Ingredients we've deemed unsafe and simply avoid

CurlyCoilyTresses®️ creates non-toxic formulations made without ingredients we deem unsafe including:

❌Fragrances: fragrance allergy affects 2-11% of the general population

❌Essential oils: concentrated, aromatic, volatile liquids distilled from plants, are complex and potentially unpredictable substances which means they have the ability to trigger irritations or contact allergies despite being "natural"

❌Masking agents: chemicals, usually fragrances, used to alter or neutralize scents

❌Harsh preservatives: examples are parabens, formaldehyde, isothiazolinones, phenoxyethanol, dimethyl imidazoldinedione (also known as DMDM hydantoin) and imodiazolidinyl / diazolidinyl urea

❌Drying alcohols: examples are ethanol, ethyl, denatured, isopropyl, SD and benzyl alcohols and methanol

❌Non-water soluble silicones: propensity to build up on hair

❌Dyes: can cause issues for those with allergies or sensitivities

❌Sodium lauryl sulfates (SLS) / sodium laureth sulfates (SLES): harsh detergents, foaming agents and emulsifiers which keep oils and water mixed

❌Ethanolamine compounds (diethanolamine (DEA), triethanolamine (TEA) and monoethnanolamine (MEA): DEA is an emulsifier in shampoos, cleaners, and detergents, TEA is used as fragrance, pH adjuster and emulsifying agent, and MEA is used in the production of detergents, emulsifiers and polishes all are cancer-causing, and

❌Phthlates: chemicals that make plastic soft and flexible, examples are  dibutylphthalate (DBP), dimethylphthalate (DMP) and diethylphthalate (DEP), used to reduce brittleness, cracking and stiffness in beauty products

All ingredients used by CurlyCoilyTresses®️ must provide a direct benefit to product effectiveness. 

CurlyCoilyTresses hair model

Less than 20% of retail shelf space is dedicated to curly, coily, wavy hair products! Yet curly consumers spend 78% more on hair products than their straight-haired counterparts!

More than 80% of women with curly, coily hair say they purchase products specifically for textured hair rather than general market products, according to the 2018 TextureTrends Report from NaturallyCurly.

An estimated 65% of the U.S. population has textured hair, which includes those with curly, coily or wavy hair, with a growing percentage of textured-haired women embracing their natural hair. More than half of textured-haired consumers buy hair products at least once per month and more than one-third of curly, coily consumers purchase hair products at least twice a month. Women with textured hair are more likely to seek or avoid specific ingredients in their hair care products than are straight-haired or chemically relaxed shoppers!

Less than 20% of the hair care shelf space at most food, drug and mass retailers is dedicated to products for textured hair, according to Lisa Brown, president of Lolique a multicultural retail consulting firm. Textured-haired consumers spend considerably more than their straight-haired counterparts -- an average of $205 a year, versus $130 a year, according to the 2018 TextureTrends Report. Among all curl types, curly, coily consumers spend the most, $247 per year. That’s 78% more than their straight-haired counterparts!

The Black hair care industry raked in an estimated $2.51B in 2018!

According to Essence Magazine, African-Americans spend $1.2 trillion each year, and that number is projected to rise to $1.5 trillion by 2021. In 2018 the Black hair care industry raked in an estimated $2.51 billion, as Black consumers have progressively made the switch from general products to those that specifically cater to them. In 2017 African-Americans captured 86 percent of the ethnic beauty market, accounting for $54 million of the $63 million spent, Nielsen reported. In 2017 we also spent $127 million on grooming aids and $465 million on skin care.

Wholesale terms

Reach out to our Curl Specialists to obtain our wholesale price list.

Orders are prepaid prior to fulfillment. Payment options are credit card and PayPal. Exceptions are at the sole discretion of CurlyCoilyTresses®️.

The first order MOQ is $600 + shipping and subsequent order MOQs are $300 + shipping. Retail Partner pays shipping. Exceptions are at the sole discretion of CurlyCoilyTresses®️.

Orders placed prior to 12:00pmET on business days will be fulfilled the same business day. All other orders will be fulfilled the next business day. Allow 3-7 business days for fulfillment via USPS, FedEx, UPS or DHL. The chosen carrier is at the sole discretion of CurlyCoilyTresses®️. Expect a shipping confirmation email with tracking information once order is fulfilled. Exceptions are at the sole discretion of CurlyCoilyTresses®️.

Retail Partner must notify CurlyCoilyTresses®️ of damaged items within 2 business days of receipt of order. Exceptions are at the sole discretion of CurlyCoilyTresses®️.

The Suggested Retail Price (SRP) is solely determined by CurlyCoilyTresses®️. Retail Partner must pre-notify brand of promotional or premium pricing. Exceptions are at the sole discretion of CurlyCoilyTresses®️.

Retail Partner must actively promote brand on social media, on website and in newsletters monthly. Exceptions are at the sole discretion of CurlyCoilyTresses®️.

Reach out to our Curl Specialists. We'll compile your order and email it to you for completion. Easy enough!