My cart

Close

Wholesale

Our difference

Proprietary blend of clean hair and scalp-nurturing ingredients

✅ Guards against future damage

✅ Eliminates dryness, softens and defines

✅ Strengthens, lengthens and seals

✅ Hypoallergenic and fragrance free

✅ 100% no risk satisfaction guarantee

Angela Fields, CurlyCoilyTresses founder

Clean beauty for your curls

No phthalates, sulfates, parabens, dyes, drying alcohols, harsh preservatives, masking agents, essential oils, fragrances or formaldehyde. 

Angela's why, her story in her own words

I want to tell you about this because I know you want the same glam, the same slay-every-day, the same most-amazing-self that I want, but without the fragrance headaches and debilitating reactions. Am I talking to the right crowd? Do you know what I mean?

We all know our natural hair texture is drier than our chemically relaxed texture. And we all know it’s more fragile too! But we all want and deserve soft, defined and moisturized curls! Just like everyone else! But without the side dish of fragrance.

But I couldn't find products like that. Could you? And washing your hair with soap doesn't count!

I did have findings of a different sort. Stunning findings too! Almost 20% of the general population is sensitized to at least one allergen and fragrance is most frequently identified as causing allergic reactions! Wait, what? Then, 2-11% of the population is affected by fragrance! Joking, right? And, 96% of shampoos, 98% of conditioners and 97% of hair styling products contain fragrance (according to Secret Scents from Women’s Voices For The Earth). Seriously?

After getting tired, frustrated and angered about not being able to find what I needed, I started buying raw ingredients and making products in my own kitchen! I’d done enough research. I knew which ingredients I needed and which I needed to avoid.

I’d already developed an appreciation for all-things-hair-health after losing my own hair to chemical relaxers as a young teen. Yup! Been there, done that, ain't going back!

And let's not forget about the time a licensed cosmetologist spilled chemical relaxer on my face. If you're wondering, it doesn't eventually heal like your scalp with oozing eventually followed by crusting eventually followed by healing. Nope. Chemical relaxer on your face requires chemical burn treatment with silvadene cream, bandages and sunlight avoidance! For an entire week! I live in the sunshine state by the way.

Did ya'll see Chris Rock's Good Hair when sodium hydroxide dissolved a soda can in 4 hours? And still we rise!

Anyway, with raw ingredients in hand and sheer determination to overcome, I'd try a formula and if it didn't work, I'd try another. And another. And another. Until I found my holy grail. I launched CurlyCoilyTresses®️ to share my proven formulations with other sensitive beauties! I want everyone to have the opportunity to glam-it-up and slay-every-day. Without that side dish of fragrance.

Angela Fields, Founder & CEO CurlyCoilyTresses

We've been featured

The Beauty Entrepreneur Summit

The Beauty Entrepreneur Summit

CurlyCoilyTresses Oprah Magazine mention

Oprah Magazine

CurlyCoilyTresses NaturallyCurly mention

NaturallyCurly

Beauty Entrepreneurship community roundtable

Beauty Entrepreneurship Community Roundtable

SRP: $26

WSP: $15.60

SKU: NOURISH

Size: 8 fluid ounces

Oprah Magazine named Nourish top 19 in 4C hair care!

Nourish Treatment Masque:  Intensive weekly treatment. Guards against future damage. Smooths gaps and holes in the cuticle. Eliminates dryness. Strengthens and lengthens. Penetrates deeply. Adds shine and softness.

How to use: On just shampooed, rinsed and water saturated hair that's still dripping water while still in the shower, cover hair in sections with Nourish from roots to tips and massage into hair. Leave on for up to 20 minutes. Rinse well. May also use Nourish as a pre-shampoo or pre or post-protective styling deep conditioner. Heat will intensify the conditioning effect.

Full ingredient list: Purified water, cetearyl alcohol, organic coconut oil, hydrolyzed oat protein, organic babassu oil, behentrimonium methosulfate, sodium lactate, gluconolactone, organic sweet almond oil, organic avocado oil, organic macadamia oil, organic olive oil, and sodium benzoate. Learn more about our plant-powered ingredients.

Shop Nourish
CurlyCoilyTresses Nourish fragrance free

SRP: $24.00

WSP: $14.40

SKU: ENRICH

Size: 8 fluid ounces

Enrich Moisturizer Styler: Weightless leave in styler. Eliminates dryness. Defines and softens. Eases detangling. Penetrates deeply. Adds shine and softness.

How to use: On just rinsed and water saturated hair that's still dripping water while still in the shower, cover hair in sections with Enrich from roots to tips and massage into hair. Detangle hair in sections and keep already detangled sections isolated. Leave in and proceed with styling.

Full ingredient list: Purified water, cetearyl alcohol, organic coconut oil, hydrolyzed oat protein, sodium lactate, gluconolactone, organic avocado oil, organic babassu oil, behentrimonium methosulfate, organic cupuacu butter, organic macadamia oil, organic olive oil, organic sweet almond oil, and sodium benzoate. Learn more about our plant-powered ingredients.

Shop Enrich
CurlyCoilyTresses Enrich fragrance free

SRP: $20.00

WSP: $12.00

SKU: PUMPKIN

Size: 2 fluid ounces

Organic Pumpkin Seed Oil Serum: Silicone-free lightweight oil serum styler. Strengthens and lengthens. Seals. Guards against future damage. Penetrates deeply.

How to use: On just moisturized hair while still in the shower, cover hair in sections with Pumpkin from roots to tips and massage into hair. Leave in and proceed with styling. May also use Pumpkin as a pre-shampoo hot oil treatment or leave in nutritional boost for scalp.

Full ingredient list: 100% organic pumpkin seed oil. Learn more about our plant-powered ingredients.

Shop Pumpkin
CurlyCoilyTresses organic pumpkin seed oil serum fragrance free

Ingredients we've deemed unsafe and simply avoid

CurlyCoilyTresses®️ creates non-toxic formulations made without ingredients we deem unsafe including:

❌Fragrances: fragrance allergy affects 2-11% of the general population

❌Essential oils: concentrated, aromatic, volatile liquids distilled from plants, are complex and potentially unpredictable substances which means they have the ability to trigger irritations or contact allergies despite being "natural"

❌Masking agents: chemicals, usually fragrances, used to alter or neutralize scents

❌Harsh preservatives: examples are parabens, formaldehyde, isothiazolinones, phenoxyethanol, dimethyl imidazoldinedione (also known as DMDM hydantoin) and imodiazolidinyl / diazolidinyl urea

❌Drying alcohols: examples are ethanol, ethyl, denatured, isopropyl, SD and benzyl alcohols and methanol

❌Non-water soluble silicones: propensity to build up on hair

❌Dyes: can cause issues for those with allergies or sensitivities

❌Sodium lauryl sulfates (SLS): harsh detergent, foaming agent and emulsifier which keeps oils and water mixed

❌Sodium laureth sulfates (SLES): harsh detergent, foaming agent and emulsifier which keeps oils and water mixed

❌Phthlates: chemicals that make plastic soft and flexible, examples are  dibutylphthalate (DBP), dimethylphthalate (DMP) and diethylphthalate (DEP), used to reduce brittleness, cracking and stiffness in beauty products, and

❌Unnecessary chemicals: avoidable risks.

All ingredients used by CurlyCoilyTresses®️ must provide a direct benefit to product effectiveness. 

CurlyCoilyTresses toxic ingredients

Less than 20% of retail shelf space is dedicated to textured hair products! Yet curly consumers spend 78% more on hair products than their straight-haired counterparts!

More than 80% of women with curly and coily hair say they purchase products specifically for textured hair rather than general market products, according to the 2018 TextureTrends Report from NaturallyCurly.

An estimated 65% of the U.S. population has textured hair, which includes those with curly, coily or wavy hair, with a growing percentage of textured-haired women embracing their natural hair. More than half of textured-haired consumers buy hair products at least once per month and more than one-third of curly and coily consumers purchase hair products at least twice a month. Women with textured hair are more likely to seek or avoid specific ingredients in their hair care products than are straight-haired or chemically relaxed shoppers!

Less than 20% of the hair care shelf space at most food, drug and mass retailers is dedicated to products for texture, according to Lisa Brown, president of Lolique a multicultural retail consulting firm. Textured-haired consumers spend considerably more than their straight-haired counterparts -- an average of $205 a year, versus $130 a year, according to the 2018 TextureTrends Report. Among all curl types, curly consumers spend the most, $247 per year. That’s 78% more than their straight-haired counterparts!

CurlyCoilyTresses hair model

The Black hair care industry raked in an estimated $2.51 billion in 2018!

According to Essence Magazine, African-Americans spend $1.2 trillion each year, and that number is projected to rise to $1.5 trillion by 2021. In 2018 the Black hair care industry raked in an estimated $2.51 billion, as Black consumers have progressively made the switch from general products to those that specifically cater to them. In 2017 African-Americans captured 86 percent of the ethnic beauty market, accounting for $54 million of the $63 million spent, Nielsen reported. In 2017 we also spent $127 million on grooming aids and $465 million on skin care.

Wholesale terms

Orders are prepaid prior to fulfillment. Payment options are credit card and PayPal. CurlyCoilyTresses®️ doesn't participate in consignments. Exceptions to this policy are at the sole discretion of CurlyCoilyTresses®️.

The first MOQ is $600 + shipping and subsequent MOQs are $300 + shipping. Wholesale Partner pays shipping. Exceptions to this policy are at the sole discretion of CurlyCoilyTresses®️.

Orders placed prior to 12:00p.m.ET on business days will be fulfilled the same business day. All other orders will be fulfilled the next business day. Allow 3-7 business days for fulfillment via USPS, FedEx, UPS or DHL. The chosen carrier is at the sole discretion of CurlyCoilyTresses®️. Expect a shipping confirmation email with tracking information once order is fulfilled. Exceptions to this policy are at the sole discretion of CurlyCoilyTresses®️.

Wholesale Partner must notify CurlyCoilyTresses®️ of damaged items within 2 business days of receipt of order. Exceptions to this policy are at the sole discretion of CurlyCoilyTresses®️.

The Suggested Retail Price (SRP) is solely determined by CurlyCoilyTresses®️. Wholesale Partner must notify brand of any promotional pricing 2 business days prior to start of promotion. Exceptions to this policy are at the sole discretion of CurlyCoilyTresses®️.

Wholesale Partner must actively promote brand on social media, on website and in newsletters monthly. Exceptions to this policy are at the sole discretion of CurlyCoilyTresses®️.

Contact Customer Service. Understand exceptions to the CurlyCoilyTresses®️ wholesale policy is at the sole discretion of CurlyCoilyTresses®️. Wholesale Partners in violation of policy could be removed from the program.