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Wholesale | CurlyCoilyTresses®️

66 million are affected by fragrance and 36 million are allergic to fragrance! Yet 96-98% of hair care products are fragranced!

The biggest struggles of natural hair textures are excessive shedding, dryness and breakage.

And we're working to change both dynamics!

CurlyCoilyTresses is a natural and holistic hair care brand specializing in moisture rich and fragrance free products. Our products nourish hair without fragrances while improving manageability and moisturization and are the perfect solution for the excessive shedding, dryness and breakage so often experienced by natural hair.

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I'd been experiencing too many allergic reactions on my skin and my dermatologist wanted me to re-do my allergy and patch testing.

The allergy test results didn't change much but OMG the patch test results did!

The doctor said I was allergic to fragrance. I'm thinking...wait!...what?

Isn't fragrance in everything?...well, almost! 

Seriously! 96-98% of hair care is fragranced! 

Yet 36 million are allergic to fragrance and another 66 million are affected by fragrance!

I'd already decided to transition to my natural hair texture...and it was desert dry and foreign. This only complicated things.

And all I could find was fragranced hair care products. It was so frustrating!

I was I continue using chemicals? I have other options?

Well, I did.

I started shopping in Canada and Europe and found better options...but still wasn't completely satisfied.

I was already frustrated...then I got mad...then I got busy. I got busy buying raw ingredients and making hair care products in my kitchen.

I'd try a formula and if I didn't like it I'd try another. And another. And another. Until I found my holy grail.

I did this for about a year before I even thought about launching my hair care brand.

But the loss of my corporate job gave me an kicked me from my comfort zone (something I'd always done) right into my destiny!

And I also knew I wasn't the only person living like this. I knew others were just as frustrated as me, if not more.

Everybody should have options! Amazing options!

Since I launched in 2015 it's been an insightful journey full of entrepreneurial, business and personal growth!

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Angela Fields, Founder & CEO CurlyCoilyTresses

We're making headlines with Oprah

Oprah Magazine: Nourish Treatment Masque is "Top 19 in 4C hair care"!

CurlyCoilyTresses Oprah Magazine mention

We're making headlines with NaturallyCurly

NaturallyCurly: CurlyCoilyTresses®️ is a "Top 50 Black owned brand"!

CurlyCoilyTresses NaturallyCurly mention

SRP: $29


Size: 8 ounces

Oprah Magazine named Nourish top 19 in 4C hair care!

Nourish Treatment Masque: Deep conditioner that smooths damaged areas in the cuticle and promotes stronger curly, coily hair.

Full ingredient list: Purified water, cetearyl alcohol, organic coconut oil, hydrolyzed oat protein, organic babassu oil, behentrimonium methosulfate, sodium lactate, gluconolactone, organic sweet almond oil, organic avocado oil, organic macadamia oil, organic olive oil, and sodium benzoate. Learn more about our plant-powered ingredients.

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CurlyCoilyTresses Nourish fragrance free

SRP: $26


Size: 8 ounces

Enrich Moisturizer Styler: Moisturizing, weightless leave in styler that promotes moisturized and softened curly, coily hair.

Full ingredient list: Purified water, cetearyl alcohol, organic coconut oil, hydrolyzed oat protein, sodium lactate, gluconolactone, organic avocado oil, organic babassu oil, behentrimonium methosulfate, organic cupuacu butter, organic macadamia oil, organic olive oil, organic sweet almond oil, and sodium benzoate. Learn more about our plant-powered ingredients.

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CurlyCoilyTresses Enrich fragrance free

SRP: $20.00


Size: 2 ounces

Organic Pumpkin Seed Oil Serum: Silicone-free lightweight oil serum styler that promotes longer and stronger curly, coily and loc'd hair.

Full ingredient list: 100% organic pumpkin seed oil. Learn more about our plant-powered ingredients.

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CurlyCoilyTresses®️ creates non-toxic formulations made without ingredients we deem unsafe including:

❌Fragrances: fragrance allergy affects 2-11% of the general population

❌Essential oils: concentrated, aromatic, volatile liquids distilled from plants, are complex and potentially unpredictable substances which means they have the ability to trigger irritations or contact allergies despite being "natural"

❌Masking agents: chemicals, usually fragrances, used to alter or neutralize scents

❌Harsh preservatives: examples are parabens, formaldehyde, isothiazolinones, phenoxyethanol, dimethyl imidazoldinedione (also known as DMDM hydantoin) and imodiazolidinyl / diazolidinyl urea

❌Drying alcohols: examples are ethanol, ethyl, denatured, isopropyl, SD and benzyl alcohols and methanol

❌Non-water soluble silicones: propensity to build up on hair

❌Dyes: can cause issues for those with allergies or sensitivities

❌Sodium lauryl sulfates (SLS) / sodium laureth sulfates (SLES): harsh detergents, foaming agents and emulsifiers which keep oils and water mixed

❌Ethanolamine compounds (diethanolamine (DEA), triethanolamine (TEA) and monoethnanolamine (MEA): DEA is an emulsifier in shampoos, cleaners, and detergents, TEA is used as fragrance, pH adjuster and emulsifying agent, and MEA is used in the production of detergents, emulsifiers and polishes all are cancer-causing, and

❌Phthlates: chemicals that make plastic soft and flexible, examples are  dibutylphthalate (DBP), dimethylphthalate (DMP) and diethylphthalate (DEP), used to reduce brittleness, cracking and stiffness in beauty products

All ingredients used by CurlyCoilyTresses®️ must provide a direct benefit to product effectiveness. 

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CurlyCoilyTresses toxic ingredients

Less than 20% of retail shelf space is dedicated to curly, coily, wavy hair products! Yet curly consumers spend 78% more on hair products than their straight-haired counterparts!

More than 80% of women with curly, coily hair say they purchase products specifically for textured hair rather than general market products, according to the 2018 TextureTrends Report from NaturallyCurly.

An estimated 65% of the U.S. population has textured hair, which includes those with curly, coily or wavy hair, with a growing percentage of textured-haired women embracing their natural hair. More than half of textured-haired consumers buy hair products at least once per month and more than one-third of curly, coily consumers purchase hair products at least twice a month. Women with textured hair are more likely to seek or avoid specific ingredients in their hair care products than are straight-haired or chemically relaxed shoppers!

Less than 20% of the hair care shelf space at most food, drug and mass retailers is dedicated to products for textured hair, according to Lisa Brown, president of Lolique a multicultural retail consulting firm. Textured-haired consumers spend considerably more than their straight-haired counterparts -- an average of $205 a year, versus $130 a year, according to the 2018 TextureTrends Report. Among all curl types, curly, coily consumers spend the most, $247 per year. That’s 78% more than their straight-haired counterparts!

CurlyCoilyTresses hair model

The Black hair care industry raked in an estimated $2.51B in 2018!

According to Essence Magazine, African-Americans spend $1.2 trillion each year, and that number is projected to rise to $1.5 trillion by 2021. In 2018 the Black hair care industry raked in an estimated $2.51 billion, as Black consumers have progressively made the switch from general products to those that specifically cater to them. In 2017 African-Americans captured 86 percent of the ethnic beauty market, accounting for $54 million of the $63 million spent, Nielsen reported. In 2017 we also spent $127 million on grooming aids and $465 million on skin care.

Wholesale terms

Reach out to our Curl Specialists to obtain our wholesale price list.

Orders are prepaid prior to fulfillment. Payment options are credit card and PayPal. Exceptions are at the sole discretion of CurlyCoilyTresses®️.

The first order MOQ is $600 + shipping and subsequent order MOQs are $300 + shipping. Wholesale Partner pays shipping. Exceptions are at the sole discretion of CurlyCoilyTresses®️.

Orders placed prior to 12:00pmET on business days will be fulfilled the same business day. All other orders will be fulfilled the next business day. Allow 3-7 business days for fulfillment via USPS, FedEx, UPS or DHL. The chosen carrier is at the sole discretion of CurlyCoilyTresses®️. Expect a shipping confirmation email with tracking information once order is fulfilled. Exceptions are at the sole discretion of CurlyCoilyTresses®️.

Wholesale Partner must notify CurlyCoilyTresses®️ of damaged items within 2 business days of receipt of order. Exceptions are at the sole discretion of CurlyCoilyTresses®️.

The Suggested Retail Price (SRP) is solely determined by CurlyCoilyTresses®️. Wholesale Partner must pre-notify brand of promotional or premium pricing. Exceptions are at the sole discretion of CurlyCoilyTresses®️.

Wholesale Partner must actively promote brand on social media, on website and in newsletters monthly. Exceptions are at the sole discretion of CurlyCoilyTresses®️.

Reach out to our Curl Specialists. We'll compile your order and email it to you for completion. Easy enough!