Would you share how you’ve funded the business to date?
Primarily, personal funds have funded the business.
What advice would you give to someone thinking about launching a beauty brand?
Identify a support network. Be creative and open to pivoting. Get comfortable stepping outside your comfort zone.
What’s your vision for the future of the brand?
We'll continue scaling our B2C sales until our targets are met, and then start our B2B (business to business) strategy.
What excites you about the future of the beauty/wellness industry?
Indie Beauty Brands (brands at least 51% owned by an individual) are unique, nimble enough to pivot quickly, agile enough to re-launch quickly and unique enough to capitalize on white spaces in unmatched ways.