Our Ingredient Story
Humectants And Moisturizers
Hydrolyzed Oat Protein
Why chosen: powerful moisturizer and humectant, significant source of omega 6 fatty acids
What it does: moisturizes, hydrates, repairs, soothes and adds elasticity
Source: naturally-derived from the oat plant
Sodium Lactate
Why chosen: powerful moisturizer, humectant and antioxidant, naturally found in skin
What it does: moisturizes, hydrates and soothes
Source: naturally-derived from the fermentation of sugars from nonGMO corn and beets
Organic, Cold-Pressed Oils And Butters
Organic Pumpkin Seed Oil
Why chosen: nutrient dense oil naturally high in phytosterols, antioxidants, fatty acids, vitamins and minerals
What it does: nourishes and strengthens both hair and hair follicles, enhances growth
Source: pumpkin plant
Organic Avocado Oil
Why chosen: nutrient dense oil naturally high in phytosterols, biotin, antioxidants, fatty acids, vitamins and minerals
What it does: retains moisture, boosts shine and elasticity, prevents breakage and split ends, enhances growth
Source: avocado plant
Organic Macadamia Oil
Why chosen: nutrient dense oil naturally high in antioxidants, fatty acids, vitamins and minerals
What it does: transforms dry, damaged hair, strengthens and hydrates, moisturizes, boosts shine, regulates oil production
Source: macadamia tree
Organic Olive Oil
Why chosen: nutrient dense oil naturally high in antioxidants, fatty acids, vitamins and minerals.
What it does: nourishes, strengthens, protects and moisturizes
Source: olive tree
Organic Sweet Almond Oil
Why chosen: nutrient dense oil naturally high in antioxidants, fatty acids, vitamins and minerals
What it does: nourishes, strengthens, hydrates and enhances growth
Source: almond tree
Organic Babassu Oil
Why chosen: nutrient dense oil naturally high in antioxidants, fatty acids, vitamins and minerals, natural anti-inflammatory
What it does: moisturizes, hydrates, soothes, protects and reduces inflammation
Source: babassu palm
Organic Coconut Oil
Why chosen: nutrient dense oil naturally high in antioxidants, fatty acids, vitamins and minerals
What it does: transforms dry, damaged hair, hydrates, restores moisture and improves hair health
Source: coconut palm
Organic Cupuacu Butter
Why chosen: nutrient dense oil with a high capacity for water absorption and naturally high in phytosterols
What it does: regulates natural balance of lipids, combats chronic dryness, moisturizes, increases elasticity and softness
Source: cupuacu tree
Emulsifier And Conditioner
Behentrimonium Methosulfate And Cetearyl Alcohol (BTMS)
Why chosen: mild conditioner that keeps water and oil ingredients completely mixed
What it does: eases detangling, moisturizes, hydrates, soothes
Source: naturally-derived from nonGMO colza / rapeseed / canola oil
Note: BTMS is unrelated to the drying sulfates and alcohols like sodium lauryl sulfate (SLS), sodium laureth sulfate (SLES), ethanol alcohol, ethyl alcohol, denatured alcohol, methanol, isopropyl alcohol, SD alcohol and benzyl alcohol
Natural Preservative
Gluconolactone and sodium benzoate (GSB)
Why chosen: paraben free preservative that naturally protects products from microbial contamination and deterioration
What it does: prevents products from growing bacteria, molds and yeasts
Source: naturally-derived from the fermentation of nonGMO corn
Note: GSB is A food-grade preservative accepted by Ecocert as a preservative in certified organic cosmetics
Purified Water
Purified water
Why chosen: ultimate moisturizer
What it does: moisturizes and hydrates
Source: nature