Did you know?
Almost 20% of the general population is sensitized to at least one allergen, and studies find that fragrance is one of the most frequently identified substances causing allergic reactions. Fragrance allergy affects 2-11% of the general population. This translates to tens of millions of people affected by fragrance ingredients. Women are disproportionately impacted by fragrance allergies, and the rates in children have been rising dramatically in the last few decades.
Yet a whopping 96% of shampoos, 98% of conditioners and 97% of hair styling products contain fragrance, according to Secret Scents from Women’s Voices For The Earth!
More than 80% of women with curly and coily hair say they purchase products specifically for textured hair rather than general market products, according to the 2018 TextureTrends Report from NaturallyCurly.
An estimated 65% of the U.S. population has textured hair, which includes those with curly, coily or wavy hair, with a growing percentage of textured-haired women embracing their natural hair. More than half of textured-haired consumers buy hair products at least once per month and more than one-third of curly and coily consumers purchase hair products at least twice a month. Indeed, women with textured hair are more likely to seek or avoid specific ingredients in their hair care products than are straight-haired or chemically relaxed shoppers!
Less than 20% of the hair care shelf space at most food, drug and mass retailers is dedicated to products for texture, according to Lisa Brown, president of Lolique a multicultural retail consulting firm. Textured-haired consumers spend considerably more than their straight-haired counterparts -- an average of $205 a year, versus $130 a year, according to the 2018 TextureTrends Report. Among all curl types, curly consumers spend the most, $247 per year. That’s 78% more than their straight-haired counterparts!
CurlyCoilyTresses®️ seeks to disrupt the beauty industry status quo by offering innovative, clean, fragrance free and effective textured hair care options! Our heroine product is Enrich Moisturizer and its supporting cast is Nourish Treatment and Organic Pumpkin Seed Oil.