Our Story
Our Product Benefits
For dry, frizzy or undefined natural hair.
All natural, signature blend of moisturizers and humectants replenish and revitalize. For all natural hair styles.
Locks in moisture and cuts styling time by half. Avoids itchy scalps and annoying reactions. Touchably soft, defined natural curls. Clean formulas never tested on animals.
Hassle-free satisfaction guarantee.
Angela Fields, CEO, Founder
I had chemical relaxer on my face!
The licensed cosmetologist dropped her brush and spilled relaxer on my face! And she didn't use neutralizing shampoo over the entire, affected area!
I had to undergo chemical burn treatment with silvadene cream. BTW, silvadene can't be exposed to sunlight and must be covered in bandages.
If I hadn't yet realized the dangers of chemical relaxers, this should've been a wake-up call.
I’ve had chemical burns on my scalp before. It feels like slices when washed, then oozes, crusts over and eventually heals, over a 5-7 day period.
Not true for the face! I know better now.
Still I hesitated transitioning from chemicals as I was anxious about styling and caring for my natural hair.
Just like you, all I knew was hot pressing combs, chemical relaxers and jheri curls.
But you've got amazing options, and the ultimate tips and techniques for natural hair now!
The all natural, signature blend in Curl Envy™ is for the life of your natural hair!
Clean Beauty
A study by the Environmental Working Group found that more than 70% of products marketed for Black hair contain dangerous ingredients, compared to 40% of hair products made for the "general public".
Your health and safety are important and is why CurlyCoilyTresses® products exceed the European standard, the most restrictive standard governing cosmetic ingredients. The European standard bans 1400 ingredients, while the US standard only bans 14.
O Magazine Beauty Awards: Nourish Treatment is "Top 19 in 4C hair care"! Learn more.
NaturallyCurly: CurlyCoilyTresses® is a "Top 50 Black Owned Brand"! Learn more.
Campaign for Safe Cosmetics honored CurlyCoilyTresses®️ on the first ever list of "Top Black-Owned Beauty Brands"! Learn more.
SkinSafe ranked Organic Pumpkin Oil Growth Serum "100% Top Allergen Free" and ranked both Enrich Moisturizer Leave In Conditioner and O Magazine Award Winning Nourish Treatment Deep Conditioner "91% Top Allergen Free"! Learn more.
Our no, nah, nope, no way, certainly not list
✗ Fragrances: 2%-11% of the general population is allergic to fragrance, 33% of fragrance chemicals have been flagged as toxic or potentially toxic by scientists, fragrances cause more allergic contact dermatitis than any other ingredient and 10%-15% of dermatology patients are diagnosed with fragrance sensitization, fragrances are an avoidable risk to your health, examples are essential oils, fragrance oils and synthetic fragrances
✗ Essential oils: concentrated plant extracts that retain the natural smell and flavor, or "essence", of their source, can trigger rashes, irritations or contact allergies despite being natural
✗ Masking agents: reduce or mask the base odor or aroma and can trigger rashes, irritations or contact allergies, examples are vanillin, limonum, cinnamyl alcohol, citronellol and coumarin
✗ Harmful preservatives: can negatively impact health, examples are parabens, formaldehyde / formaldehyde-releasers, isothiazolinones and phenoxyethanol
✗ Drying alcohols: can create dry, frizzy hair and may roughen cuticles, examples are ethanol, ethyl, denatured, isopropyl, SD and benzyl alcohols and methanol
✗ Non-water soluble silicones: propensity to build up on hair, examples are dimethicone, cetyl dimethicone and dimethiconol
✗ Dyes: can cause allergic reactions, sometimes quite severe, and can occur even if exposure started years before, an example is PPD or paraphenylenediamine
✗ Sulfates: can cause damage and dryness, examples are sodium lauryl sulfate (SLS) and sodium laureth sulfate (SLES)
✗ Ethanolamine compounds: emulsify ingredients, adjust pH and add fragrance to cosmetics and can cause cancer, examples are diethanolamine (DEA), triethanolamine (TEA) and monoethnanolamine (MEA)
✗ Phthlates: reduce brittleness, cracking and stiffness in beauty products and can be harmful to organs, examples are dibutylphthalate (DBP), dimethylphthalate (DMP) and diethylphthalate (DEP)
What's on your no, nah, nope, no way, certainly not list?