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Why us

Essential, effortless natural hair care, calming and soothing you through career moves, family milestones, marital dilemmas and new decades, making certain you look and feel remarkable for every stage of you!

CurlyCoilyTresses Oprah Magazine mention

The Oprah Magazine named Nourish top 19 in 4C hair care!

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See our transformations

Meet Rose B, a new Luscious Curly, transformed dryness and frizz into long-lasting moisture and hydration in ONE wash day!

Rose B

See our transformations

Meet Lydia F, an established Luscious Curly, transformed hormone-related dryness into touchably-soft curls in ONE wash day!

Understand our conscious beauty

More than 70 percent of products marketed for black hair contain dangerous ingredients, compared to 40 percent for the “general public.” All of our products are clean and safe!

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Start your curl transformation by taking our intriguing curl quiz.

Our curl specialists created this 11 question quiz to match your curl needs to a custom mix of products!

We don't believe in a one size fits all approach!

Start your curl transformation now

Appreciate our story

From our Founder's kitchen to gotta-have-it now status, everyone wants to know!