Why us
Essential, effortless natural hair care, calming and soothing you through career moves, family milestones, marital dilemmas and new decades, making certain you look and feel remarkable for every stage of you!
See our transformations
Meet Rose B, a new Luscious Curly, transformed dryness and frizz into long-lasting moisture and hydration in ONE wash day!
See our transformations
Meet Lydia F, an established Luscious Curly, transformed hormone-related dryness into touchably-soft curls in ONE wash day!
Understand our conscious beauty
More than 70 percent of products marketed for black hair contain dangerous ingredients, compared to 40 percent for the “general public.” All of our products are clean and safe!
Read our brags
Start your curl transformation by taking our intriguing curl quiz.
Our curl specialists created this 11 question quiz to match your curl needs to a custom mix of products!
We don't believe in a one size fits all approach!
Appreciate our story
From our Founder's kitchen to gotta-have-it now status, everyone wants to know!
