For soft, healthy hair that feels good and looks good!

Why we're unique

Products specifically formulated to address the top concerns in the African American natural hair community: frizz, definition, hold without crunch, adequate moisture, growth and naturally soft looking curls.

From the Oprah Magazine Beauty O-Wards: Nourish Treatment Deep Conditioner is "Top 19 in 4C hair care"!

Why our products work

Our all natural, signature blend of oats and sodium lactate, both powerful humectants, work twice as hard to moisturize your hair! Humectants moisturize and strengthen and add softness and definition by increasing moisture in your hair. Sodium lactate increases moisture by more than 80% and the fatty acid content of oats enhances strength and growth.

Note, generally, whole proteins like eggs and other foods aren't able to actually penetrate into hair (must be hydrolyzed with water and made into its smaller components).

All natural organic oils and butters haven't been exposed to high heat temperatures, chemicals or pesticides, and strengthen and protect your hair from breakage with antioxidants, fatty acids, vitamins and minerals. Low heat processing ensures oils and butters retain their authentic nutrition.

All natural organic pumpkin growth serum hasn't been exposed to high heat temperatures, chemicals or pesticides, and enhances the growth and strength of your hair with phytosterols, antioxidants, fatty acids, vitamins and minerals. Low heat processing ensures pumpkin retains its authentic nutrition.

All natural mild conditioner behentrimonium methosulfate and cetearyl alcohol (BTMS) helps nutrients penetrate deeper into your hair, provides crucial detangling slip and allows water and oil ingredients to stay mixed. BTMS is made from nonGMO canola oil.

Note, BTMS is unrelated to the drying sulfates and alcohols like sodium lauryl sulfate (SLS), sodium laureth sulfate (SLES), ethanol alcohol, ethyl alcohol, denatured alcohol, methanol, isopropyl alcohol, SD alcohol and benzyl alcohol.

eGift cards

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eGift cards are available in 4 denominations: $100, $50, $25 and $10.

They can be purchased in any quantity, don't expire, have no fees, are completely electronic and are immediately delivered by email.

Complete your purchase today to get your eGift!

    Why our products are clean

    Your health and safety are important to us and is why we've chosen to exceed the most restrictive standards governing cosmetic ingredients. 

    The European standard bans more than 1400 ingredients, while the American standard only bans 14! 

    While our "certainly not list" is ever-evolving as we learn more, we remain firmly committed to safe regardless of governmental standards and choose to exceed the European standard!

    Why our products are right for you

    "Products specifically formulated to address the top concerns in the African American natural hair community: frizz, definition, hold without crunch, adequate moisture, growth and naturally soft looking curls.

    Our all natural, signature blend of oats and sodium lactate, both powerful humectants, work twice as hard to moisturize your hair! Humectants moisturize and strengthen and add softness and definition by increasing moisture in your hair. Sodium lactate increases moisture by more than 80% and the fatty acid content of oats enhances strength and growth."

    Angela, CEO and Creator

    What you need to know

    Ieal for: All curl types

    Scent: None (fragrance free)

    Sizes: 8 ounce jar (Oprah's fav deep conditioner), 8 ounce bottle (Enrich moisturizer), 2 ounce bottle (Pumpkin growth serum), 2 ounce jar (Oprah's fav deep conditioner travel), 2 ounce bottle (Enrich moisturizer travel)

    Consistency: Thick cream (Oprah's fav deep conditioner and Enrich moisturizer), lightweight oil (Pumpkin growth serum)

    Color: Cream (Oprah's fav deep conditioner and Enrich moisturizer), pale green (Pumpkin growth serum, color of pumpkin seeds)

    Styles lasts: About 6-9 days

    Styling options: wash and goes, twists, flat twists, bantu knots, flexirods, curlformers and more

    Oprah's fav deep conditioner full ingredient list: Purified water, cetearyl alcohol, organic cocos nucifera (coconut) oil, hydrolyzed oat protein, organic orbignya oleifera (babassu) oil, behentrimonium methosulfate, sodium lactate, gluconolactone, organic prunus amygdalis var dulcis (sweet almond) oil, organic persea americana (avocado) oil, organic macadamia ternifolia (macadamia) oil, organic olea europaea (olive) oil, and sodium benzoate.

    Enrich moisturizer full ingredient list: Purified water, cetearyl alcohol, organic cocos nucifera (coconut) oil, hydrolyzed oat protein, sodium lactate, gluconolactone, organic persea americana (avocado) oil, organic orbignya oleifera (babassu) oil, behentrimonium methosulfate, organic theobroma grandiflorum (cupuacu) butter, organic macadamia ternifolia (macadamia) oil, organic olea europaea (olive) oil, organic prunus amygdalis var dulcis (sweet almond) oil, and sodium benzoate.

    Pumpkin growth serum full ingredient list: 100% organic cucurbita pepo (pumpkin) seed oil.

    Deep condition: after completely rinsing shampoo from your hair, start adding Oprah's fav to the full length of hair. Divide hair into 6-10 sections depending on thickness and length. Use clips or loose twists to isolate sections. Allow to condition for about 20 minutes. May enhance conditioning with heat or steam. Rinse well and proceed with styling. Oprah’s fav may also be used as a pre-shampoo treatment.

    Moisturize: after completely rinsing Oprah's fav from your hair, start adding Enrich to the full length of hair. Divide hair into 6-10 sections depending on thickness and length. Use clips or loose twists to isolate sections.

    Detangle: with Enrich and water saturated hair still in 6-10 sections, choose a beginning section. Start slowly detangling at the ends moving up to the roots using your fingers, a detangling brush or wide tooth comb. Re-clip or re-twist each section once completely detangled. Repeat detangling, re-clipping or re-twisting until all sections have been completely detangled. Leave Enrich in and proceed with styling.

    Protect: while adding Pumpkin to the full length of hair (layer over Enrich), divide hair into 6-10 sections depending on thickness and length. Use clips or loose twists to isolate sections. Leave Pumpkin in and proceed with styling. May also heat Pumpkin to warm by placing a closed Pumpkin bottle in a bowl of water already heated to warm in the microwave (for warm oil scalp or hair treatments). May also be used as a pre-shampoo treatment.

    Our products are made from corn, oats, seeds, nuts, beets, avocados and olives. Ingredients for our products may have been processed at facilities also processing soy, wheat and other ingredients.

    We recommend a patch test before using our products. If you have or suspect an allergic reaction, we suggest you discontinue using our products and consult a physician.

    Our products are equally safe for women, men and children.

    All natural safe and food-grade preservative gluconolactone and sodium benzoate (GSB) protects products from spoilage by preventing bacteria, yeast, mold and fungus growth. GSB is made from nonGMO corn via a fermentation process and is accepted by Ecocert as a preservative in certified organic cosmetics.

    Products will last approximately 2 years if stored unopened. Once opened, store products in a cool, dry place. Always monitor products for changes in color, texture and smell. Our products don't require refrigeration.

    Our products are cruelty free and vegan, but aren't certified gluten free. Our raw ingredients are grown gluten free, however gluten cross contamination could occur from shared manufacturing and processing equipment.

    Overview
    Orders placed on business days prior to 12:00p.m.ET will ship the same business day. All other orders will ship the next business day. Allow 3-7 business days for receipt of your order via USPS, FedEx, UPS or DHL. The chosen carrier is at our discretion. Expect a shipping confirmation email with tracking information once your order has shipped.

    Orders valued at $40 and up ship for FREE to the USA! Otherwise flat rate shipping to the USA is $8. Flat rate shipping to certain other countries is available. 

    Overview
    We offer an unconditional satisfaction guarantee. If you're not completely satisfied with your purchase, email Customer Service with your proof of purchase for assistance. We'll provide return instructions. Items returned to us without first requesting assistance, won't be accepted. 

    For purchases made from other retailers, contact the specific retailer for assistance.

    Damages and issues 
    Please inspect your order upon receipt and contact us immediately if any items are defective, damaged or incorrect. 

    Exceptions / non-returnable and non-refundable items 
    Digital products such as eGift cards and eBooks are non-returnable. Shipping charges are non-refundable. 

    Exchanges 
    Once the return has been processed, make a separate purchase for the new item.

    Refunds 
    Refunds will be automatically refunded to your original payment method. Please allow 7-10 days for the return to appear on your account.