Less time. Less breakage. More curl. More growth.


Angela Fields, CEO, Creator

"I had chemical relaxer on my face!

The licensed cosmetologist dropped her brush and spilled relaxer on my face.

And she didn't use neutralizing shampoo over the entire, affected area!

I had to undergo chemical burn treatment with silvadene cream. BTW, silvadene can't be exposed to sunlight and must be covered in bandages.

If I hadn't yet realized the dangers of chemical relaxers this should've been a wake up call.

I've had chemical burns on my scalp before. It feels like slices when washed, then oozes, crusts over and eventually heals, over a 5-7 day period. 

Not true for the face!

I know better now.

But I hesitated making the transition as I was anxious about styling and caring for my natural hair. 

Just like you, all I knew was hot pressing combs and chemical relaxers. And jheri curls, I’d forgotten about those years.

If I was this anxious, others were too.

I didn't want this for anyone else, so I created clean, safe and nurturing products specifically formulated for natural hair.

To get all the feels of safe hair care, join me.

If you’re not quite sure which products to try, take the "
What's the best approach to moisturizing your natural hair?" quiz!"

Why CurlyCoilyTresses®️ is right for you

"Products are specifically formulated to address your unique needs and top natural hair concerns: frizz, definition, adequate moisture, growth and naturally soft looking curls. 

✔️Increases your moisture and hydration with an all natural, signature blend of humectants and hydrators!

✔️Enhances your growth, softness and definition with hydrolyzed oat protein.

✔️Increases your strength with all natural, organic, cold pressed, authentic oils and butters! 

✔️Penetrates deeper and eases detangling with an all natural, mild conditioner!

✔️Avoids all harsh and harmful ingredients including fragrances, essential oils, masking agents, strong preservatives and dangerous chemicals with clean and safe formulations."

Angela Fields, CEO, Creator

Why clean beauty

"I've chosen to exceed the most restrictive standards governing cosmetic ingredients because your health and safety are important to me. 

The European standard bans more than 1400 ingredients, while the American standard only bans 14! 

A study by the Environmental Working Group found that more than 70% of products marketed for Black hair contain dangerous ingredients, compared to 40% of hair products made for the "general public".

While my "certainly not list" is ever-evolving as I learn more, I remain firmly committed to safe regardless of governmental standards and choose to exceed European standards!"

O-Ward Winning Nourish Treatment Deep Conditioner

From the Oprah Magazine Beauty O-Wards: Nourish Treatment Masque is "Top 19 in 4C hair care"!

Top 50 Black Owned Brand

NaturallyCurly: CurlyCoilyTresses®️ is a "Top 50 Black owned brand"!

Campaign for Safe Cosmetics approved

Campaign for Safe Cosmetics honored CurlyCoilyTresses®️ on first ever list of "Non-Toxic Black Beauty Products"!

SkinSafe approved

SkinSafe ranked Organic Pumpkin Oil Growth Serum "100% Top Allergen Free" and ranked both Enrich Moisturizer and Oprah's Favorite Deep Conditioner "91% Top Allergen Free"!

CurlyCoilyTresses toxic ingredients

No, nah, nope, no way, certainly not list

Ingredients I've deemed unsafe and simply avoid:

❌Fragrances: 2%-11% of the general population is allergic to fragrance, 33% of fragrance chemicals have been flagged as toxic or potentially toxic by scientists, fragrances cause more allergic contact dermatitis than any other ingredient and 10%-15% of dermatology patients are diagnosed with fragrance sensitization, fragrances are an avoidable risk to your health, examples are essential oils, fragrance oils and synthetic fragrances

❌Essential oils: concentrated plant extracts that retain the natural smell and flavor, or "essence", of their source, can trigger rashes, irritations or contact allergies despite being natural

❌Masking agents: reduce or mask the base odor or aroma and can trigger rashes, irritations or contact allergies, examples are vanillin, limonum, cinnamyl alcohol, citronellol and coumarin

❌Harmful preservatives: can negatively impact health, examples are parabens, formaldehyde / formaldehyde-releasers, isothiazolinones and phenoxyethanol

❌Drying alcohols: can create dry, frizzy hair and may roughen cuticles, examples are ethanol, ethyl, denatured, isopropyl, SD and benzyl alcohols and methanol

❌Non-water soluble silicones: propensity to build up on hair, examples are dimethicone, cetyl dimethicone and dimethiconol

❌Dyes: can cause allergic reactions, sometimes quite severe, and can occur even if exposure started years before, an example is PPD or paraphenylenediamine

❌Sulfates: can cause damage and dryness, examples are sodium lauryl sulfate (SLS) and sodium laureth sulfate (SLES)

❌Ethanolamine compounds: emulsify ingredients, adjust pH and add fragrance to cosmetics and can cause cancer, examples are diethanolamine (DEA), triethanolamine (TEA) and monoethnanolamine (MEA)

❌Phthlates: reduce brittleness, cracking and stiffness in beauty products and can be harmful to organs, examples are dibutylphthalate (DBP), dimethylphthalate (DMP) and diethylphthalate (DEP)

What's on your no, nah, nope, no way, certainly not list?