Angela Fields, Creator and CEO CurlyCoilyTresses®️!
Here's my story. While still working a corporate position, I began transitioning to my natural textured hair. At that same time, the scope of my allergies increased to include fragrances, amongst many other items. I was struggling to moisturize and hydrate my natural textured hair and was completely frustrated at the lack of available options.
Almost 20% of the general population is sensitized to at least one allergen, and studies find that fragrance is one of the most frequently identified substances causing allergic reactions. Indeed, fragrance allergy affects 2-11% of the general population.
Yet a whopping 96% of shampoos, 98% of conditioners and 97% of hair styling products contain fragrance, according to Secret Scents from Women’s Voices For The Earth! Wow!
The remaining products I found did nothing for my natural textured hair. I found better options in Canada and Europe, but I still wasn't completely satisfied.
At this point, I knew the ingredients I needed. I just couldn't find fragrance and allergen free formulations. So, I started making products in my own kitchen!
I'd try different formulations -- again and again and again -- until I found what worked. It was a huge sense of accomplishment! I couldn't purchase what I needed, but I crafted solutions by myself! Huge!
My friends and family told me I needed to sell my formulations, but I had a full time job -- until I didn't. My position was eliminated and I was released from employment. I wasn't sure what would be next for me. I hadn't been happy with my employment for years, but it was in my comfort zone. So it was easy to stay.
About 3 weeks into unemployment while driving -- stepping away often brings clarity for me -- over the Howard Frankland Bridge, I realized my destiny was already in my kitchen. I just hadn't been listening -- seemingly deaf for years. But I'm listening now!
Unemployment pushed me from my comfort zone right into my destiny!
That's my story!
Mission and Vision!
Crafting moisturizing and hydrating natural hair care products with clean, carefully formulated, fragrance free formulations for the fragrance allergic and chemically sensitive. Our brand offers a 100% satisfaction guarantee.
We are a leading, cutting-edge beauty brand already exceeding U.S. legislative requirements. We actively ban ingredients we feel harmful, source our ingredients responsibly, incorporate organic ingredients and are transparent to our customers. We want our customers to know why we use the ingredients we use -- and why we avoid the ingredients we avoid.
Clean formulations embrace both natural and person-made or synthetic ingredients, putting focus on safety over source. Not all natural ingredients are safe (i.e., lead, tobacco, water hemlock or poison ivy) and not all synthetic ingredients are unsafe.
100% no risk money back guarantee!
We offer a 100% unconditional satisfaction guarantee! Our products will work for all curl types and textures! We're just that sure! If you're not completely satisfied with your purchase, email Customer Service with your proof of purchase for additional assistance. You will receive a refund of the original price paid excluding shipping and digital products. For purchases made on other websites or at other locations, please contact the specific website or location for assistance.
Our ingredient selection process!
CurlyCoilyTresses®️ creates non-toxic formulations for men, women and children that are made without ingredients we deem unsafe including:
❌Non-water soluble silicones
❌Sodium lauryl sulfates (SLS)
❌Sodium laureth sulfates (SLES), and
All ingredients used by CurlyCoilyTresses®️ must provide a direct benefit to product effectiveness.
Did you know?
Almost 20% of the general population is sensitized to at least one allergen, and studies find that fragrance is one of the most frequently identified substances causing allergic reactions. Fragrance allergy affects 2-11% of the general population. This translates to tens of millions of people affected by fragrance ingredients. Women are disproportionately impacted by fragrance allergies, and the rates in children have been rising dramatically in the last few decades.
Yet a whopping 96% of shampoos, 98% of conditioners and 97% of hair styling products contain fragrance, according to Secret Scents from Women’s Voices For The Earth!
More than 80% of women with curly and coily hair say they purchase products specifically for textured hair rather than general market products, according to the 2018 TextureTrends Report from NaturallyCurly.
An estimated 65% of the U.S. population has textured hair, which includes those with curly, coily or wavy hair, with a growing percentage of textured-haired women embracing their natural hair. More than half of textured-haired consumers buy hair products at least once per month and more than one-third of curly and coily consumers purchase hair products at least twice a month. Indeed, women with textured hair are more likely to seek or avoid specific ingredients in their hair care products than are straight-haired or chemically relaxed shoppers!
Less than 20% of the hair care shelf space at most food, drug and mass retailers is dedicated to products for texture, according to Lisa Brown, president of Lolique a multicultural retail consulting firm. Textured-haired consumers spend considerably more than their straight-haired counterparts -- an average of $205 a year, versus $130 a year, according to the 2018 TextureTrends Report. Among all curl types, curly consumers spend the most, $247 per year. That’s 78% more than their straight-haired counterparts!
CurlyCoilyTresses®️ seeks to disrupt the beauty industry status quo by offering innovative, clean, fragrance free and effective textured hair care options! Our heroine product is Enrich Moisturizer Styler and its supporting cast is Nourish Treatment Masque and Organic Pumpkin Seed Oil Growth Serum.