For soft, healthy hair that feels good and looks good!
Founder, Creator, Angela Fields
I had chemical relaxer on my face!
The licensed cosmetologist dropped her brush and spilled relaxer on my face.
And she didn't use neutralizing shampoo over the entire, affected area!
I had to undergo chemical burn treatment with silvadene cream. BTW, silvadene can't be exposed to sunlight and must be covered in bandages.
If I hadn't yet realized the dangers of chemical relaxers this should've been a wake up call.
I've had chemical burns on my scalp before. It feels like slices when washed, then oozes, crusts over and eventually heals, over a 5-7 day period.
Not true for the face!
I know better now.
But I hesitated making the transition to natural hair as I was anxious about styling and caring for my natural hair.
Just like you, all I knew was hot pressing combs and chemical relaxers. And jheri curls, I’d forgotten about those years.
If I was this anxious, others were too.
I created a clean, safe and nurturing brand of natural hair care products specifically formulated for natural hair to ensure no one else feels the anxiety I did.
To get all the feels of safe hair care join me.
Products specifically formulated to address the top concerns in the African American natural hair community: frizz, definition, hold without crunch, adequate moisture, growth and naturally soft looking curls.
All natural oats and sodium lactate, both powerful humectants, work twice as hard to moisturize your hair! Humectants moisturize and strengthen and add softness and definition by increasing moisture in your hair. Sodium lactate increases moisture by more than 80%!
All natural, organic oils and butters strengthen and protect your hair from breakage with antioxidants, fatty acids, vitamins and minerals. Low heat processing ensures our oils and butters retain their authentic nutrition.
All natural mild conditioners made from nonGMO canola oil provide conditioning, crucial detangling slip and deeper ingredient penetration.
Free of fragrances, essential oils and harsh and harmful ingredients!
In the headlines with Oprah
From the Oprah Magazine Beauty O-Wards: Nourish Treatment Masque is "Top 19 in 4C hair care"!
In the headlines with NaturallyCurly
NaturallyCurly: CurlyCoilyTresses®️ is a "Top 50 Black owned brand"!
Our no, nah, nope, no way, certainly not list
Ingredients we've deemed unsafe and simply avoid:
❌Fragrances: 2%-11% of the general population is allergic to fragrance, 33% of fragrance chemicals have been flagged as toxic or potentially toxic by scientists, fragrances cause more allergic contact dermatitis than any other ingredient and 10%-15% of dermatology patients are diagnosed with fragrance sensitization, fragrances are an avoidable risk to your health, examples are essential oils, fragrance oils and synthetic fragrances
❌Essential oils: concentrated plant extracts that retain the natural smell and flavor, or "essence", of their source, can trigger rashes, irritations or contact allergies despite being natural
❌Masking agents: reduce or mask the base odor or aroma and can trigger rashes, irritations or contact allergies, examples are vanillin, limonum, cinnamyl alcohol, citronellol and coumarin
❌Harmful preservatives: can negatively impact health, examples are parabens, formaldehyde / formaldehyde-releasers, isothiazolinones and phenoxyethanol
❌Drying alcohols: can create dry, frizzy hair and may roughen cuticles, examples are ethanol, ethyl, denatured, isopropyl, SD and benzyl alcohols and methanol
❌Non-water soluble silicones: propensity to build up on hair, examples are dimethicone, cetyl dimethicone and dimethiconol
❌Dyes: can cause allergic reactions, sometimes quite severe, and can occur even if exposure started years before, an example is PPD or paraphenylenediamine
❌Sulfates: can cause damage and dryness, examples are sodium lauryl sulfate (SLS) and sodium laureth sulfate (SLES)
❌Ethanolamine compounds: emulsify ingredients, adjust pH and add fragrance to cosmetics and can cause cancer, examples are diethanolamine (DEA), triethanolamine (TEA) and monoethnanolamine (MEA)
❌Phthlates: reduce brittleness, cracking and stiffness in beauty products and can be harmful to organs, examples are dibutylphthalate (DBP), dimethylphthalate (DMP) and diethylphthalate (DEP)
What's on your no, nah, nope, no way, certainly not list?