Strength & Shine | Nourish Treatment
Rebuilds strength, restores softness and recovers flexibility so strands bend instead of break
Strength, Repair And Elasticity For Midlife Hair That’s Changing
If your hair is breaking, thinning at the ends, feeling rough, dull, or losing its softness in midlife — you’re not alone, and you don’t have to navigate it blindly.
Hormonal changes weaken elasticity, reduce moisture retention and make Black hair more fragile, brittle and prone to snapping — especially during styling.
Nourish Treatment was created specifically for that shift — to help your hair rebuild strength, restore softness and recover flexibility so strands bend instead of break.
This rich, creamy, fragrance-free treatment penetrates where your curls need help most — repairing, softening and fortifying without heaviness, residue or irritation.
Because midlife hair doesn’t just need moisture — it needs support, reinforcement and recovery.
Why Midlife Hair Responds To Nourish Treatment
As hormones change, hair becomes weaker from the inside out — elasticity drops, moisture escapes faster and strands struggle to recover from stress.
This leads to:
• Rough, brittle texture
• Split or thinning ends
• Weak spots along the strand
• Snapping during detangling
• Tangling that creates more breakage
• Hair that feels “dry no matter what”
Nourish Treatment helps reinforce softness and strength so hair becomes more flexible, less breakable and easier to manage.
Because repair isn’t a luxury — for midlife hair, it’s survival.
Pure. Potent. Proven.
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Rich, creamy deep-treatment formula
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Avocado oil rich in phytosterols (your growth + strength ally)
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Hydrolyzed oats — a powerful humectant that draws water into the strand for long-lasting hydration
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100% fragrance-free — gentle on sensitive scalps and midlife noses
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No essential oils — ideal for irritation-prone hair and skin
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Rinses clean — nourishes deeply without heaviness, residue or buildup
Just real repair, real softness and real support — exactly how midlife curls need it.
See It In Action
This deep conditioner is multifunctional — use it in the way your hair needs it most:
Pre-Shampoo Treatment (Nourish Treatment)
Apply to dry hair and cover 15-30 minutes. Steam or heat will enhance the results. Rinse well and proceed with shampooing.
Deep Repair & Softness (Nourish Treatment)
Apply onto soaking wet, just shampooed hair, ensure ends are completely covered. Cover with a plastic cap and leave for 15-30 minutes. Rinse well and proceed with styling.
DIY Deep Condition (Nourish Treatment + Ayurvedic Ingredients)
Mix ¼ cup Nourish Treatment + ½ teaspoon amla extract + ½ teaspoon fenugreek extract + ½ teaspoon saw palmetto extract together and blend well. Allow to infuse for 1-2 hours. Apply to dry hair. Cover with a plastic cap and apply heat or steam for 15-30 minutes. Rinse well and proceed with shampooing.
Because repair shouldn’t be occasional — it should be consistent support your hair actually absorbs.
Who Is It For?
Nourish Treatment is made for Black women in midlife who:
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Are noticing shedding, thinning or changes in texture
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Feel their hair is drier, rougher, more tangled or breaking faster than before
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Experience tender, irritated, itchy or inflamed scalps — especially at the crown
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Want fuller-looking, softer, more manageable hair naturally
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Feel their hair gets coated but never truly moisturized
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Prefer pure, fragrance-free care because sensitivities and allergies are real
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Value ingredients and routines that honor our curls, coils, culture and biology
Why Black Midlife Women Love It
Because it doesn’t coat the hair — it penetrates, conditions and supports nourishment from within.
It makes hair easier to care for, easier to style and easier to love asking for.
What You’ll Notice
With consistent use, customers report:
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Less shedding + thinning
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Softer, more moisturized hair
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Reduced breakage
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Improved curl definition
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Calmer, healthier scalp
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No irritation from fragrance or harsh ingredients
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Fuller-looking hair over time
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Clarify + confidence in your routine
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Greater confidence + relief
Hydration and moisture doesn’t just change your hair — it changes your life!
Your Hair Deserves Moisture That Lasts
Dryness is not your destiny.
Your hair can feel soft, hydrated and strong again.
Imagine your hair feeling this strong and soft, and you this confident.
Add Nourish Treatment | Strength & Shine Treatment™ to your cart and give your curls the hydration they’ve been asking for.
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Midlife Hair, Explained™ is a self-paced digital guide that helps you understand midlife hair and scalp changes and build routines with more clarity and confidence.
Actual Customer Testimonials
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A study by the Environmental Working Group found that more than 70% of products marketed for Black hair contain dangerous ingredients, compared to 40% of hair products made for the "general public".
Your health and safety are important and is why CurlyCoilyTresses® products exceed the European standard, the most restrictive standard governing cosmetic ingredients. The European standard bans 1400 ingredients, while the US standard only bans 14.
